Web Experience Manager, WFS Global MKTG

Amazon

San Francisco, CA

Full Time

Senior

141k-234k

6 days ago

Job Description

About the Role

Transform Global Web Experiences at Amazon, Shape the Digital Future of Workforce Staffing. The WFS Marketing team seeks an inspired Web Experience or Content Strategy leader to lead optimization for our global web properties targeting hourly employee audiences. This exciting role offers the opportunity to drive innovation and impact millions of job seekers worldwide. You'll focus on maximizing lead generation and conversions through owned web channel engagement while managing all front-end aspects of our websites, including optimization, testing, and localization. This position requires expertise in developing comprehensive web strategies and content across multiple markets. The Web Experience Manager will collaborate with design, UX, and programming teams to enhance customer experience while partnering with product marketing, content, and project teams to execute the technical roadmap.

Key Responsibilities

Define and plan the global web content strategy, including website architecture, UX, and candidate journey to drive business impact
Lead website performance analytics, including KPIs, testing plans, and optimization across all countries
Own localization process for website and content, while partnering with global SEO and content managers to ensure regional effectiveness
Serve as technical subject matter expert for content strategy, analytics, SEO, web production and system integrations
Drive cross-functional collaboration with PXT teams, marketing, and business leadership to deliver strategic web initiatives

Requirements

6+ years of professional non-internship marketing experience
Experience managing teams
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience driving direction and alignment with cross-functional teams
Strong knowledge of information architecture, merchandising, and SEO
Hands-on experience with global or multi-country website management
Strong analytical and communication skills
Expertise in web design tools and current digital trends
Experience building and deploying websites for global, enterprise-level initiatives

Nice to Have

Experience working with multiple groups of stakeholders
Experience in e-commerce, digital products or entertainment industries
Knowledge of coding / statistics (python, R, Django, Spark etc.), data visualization, research
Experience in customer lifecycle marketing, segmentation reporting, customer funnel analysis, and sales performance

Qualifications

Educational background not explicitly specified, but extensive professional experience required

Benefits & Perks

Full range of medical, financial, and/or other benefits
Competitive salary based on geographic market and experience
Equity, sign-on payments, and other forms of compensation may be provided

Working at Amazon

Our inclusive culture empowers Amazonians to deliver the best results for our customers. We support diversity and provide accommodations for applicants with disabilities. We value innovation, collaboration, and delivering measurable business results through strategic web initiatives.

Apply Now