Web Product Owner

About the Role

Key Responsibilities

• Lead the day-to-day product ownership of Beacon Health System's public-facing website rebuild and redesign efforts.
• Define and maintain a clear product vision and roadmap in partnership with internal stakeholders and agency/vendor teams.
• Understand the project from multiple perspectives, connecting strategic, creative, and technical aspects to execute a product aligned to system strategy.
• Serve as the voice of the user, ensuring that design, content, and technical solutions meet the needs of patients, families, and the broader community.
• Collect and analyze data to determine end user and system needs.
• Champion the development and implementation of AI-driven, transactional chat experiences supporting appointment scheduling, symptom checking, wayfinding, and other patient needs.
• Collaborate with UX/UI designers to evolve and apply a cohesive design system that ensures consistency, accessibility, and brand alignment across digital touchpoints.
• Create or refine governance models for website content, workflows, and stakeholder roles to ensure sustainability and quality control.
• Develop a structured process for ongoing website optimization, including performance monitoring, usability testing, SEO, and feedback loops.
• Translate high-level objectives into user stories, manage a prioritized backlog, and oversee sprint goals.
• Collaborate with IT, developers, marketing, legal, and compliance to ensure delivery meets technical and regulatory standards.
• Evaluate vendor and technology recommendations and manage delivery timelines and expectations.
• Communicate risks and project updates to the Director of Digital Transformation and the Digital team.
• Contribute to product management best practices and document procedures in the knowledge base.
• Make strategic decisions throughout the project lifecycle to ensure value and identify growth opportunities.

Requirements

• 10+ years of experience in web product ownership, digital strategy, or related roles.
• Demonstrated success leading major web redesigns for complex organizations, preferably in healthcare or regulated industries.
• Experience designing and implementing AI-enabled chat or virtual assistant tools integrated into websites or digital platforms.
• Proven ability to work with and scale design systems across teams and workflows.
• Strong background in building content and digital governance models for large websites.
• Familiarity with CMS platforms (e.g., Sitecore, Drupal, WordPress) and front-end technologies, including headless CMS.
• Deep experience collaborating with developers: participating in standups, sprint planning, retrospectives; writing detailed acceptance criteria and user stories; managing a backlog and prioritizing technical debt.
• Experience with Google Analytics and GA4 for reporting tied to system and marketing metrics.
• Working knowledge of technical SEO/SEM practices and conversion rate optimization tools.
• Basic understanding of HTML/CSS/JS.
• Experience working in agile and waterfall methodologies.
• Ability to manage vendor relationships and cross-functional team dynamics in a fast-paced environment.
• Excellent communication, stakeholder management, and problem-solving skills.
• Understanding of accessibility standards (WCAG), HIPAA compliance, and digital marketing best practices.

Nice to Have

• Experience in healthcare or mission-driven organizations.
• Knowledge of or experience with developing content strategies for healthcare.
• Intermediate/advanced understanding of HTML/CSS/JS.
• Experience collaborating with developers on API integrations and endpoints.

Qualifications

• Relevant certifications such as CPR/BLS may be required for direct patient care providers.
• Maintaining current license/certification, registration in good standing throughout the fiscal year.

Benefits & Perks

• Full-time, contract position for approximately 18 months.
• Remote working conditions.
• Schedule: Full-time, Day, Monday - Friday 8:00 - 5:00.