Website Analytics Manager

About the Role

Key Responsibilities

• Define best practice approaches for analyzing online user behavior, configuring web analytics technology, and interpreting data.
• Determine objectives, methods, and tools needed for iterative testing and optimization.
• Write analytics technical and functional requirements for public-facing digital properties.
• Create customized JavaScript or JSON code as needed for site analytics.
• Lead regular tagging audits, providing best practices, and troubleshooting to ensure accuracy.
• Provide site analytics technical expertise, estimates, and recommendations to the development lead and/or project manager.
• Communicate risks and issues in a clear and timely manner.
• Run regularly scheduled web analytics reports that contribute meaningful analysis and actionable insights to improve user experience.
• Conduct ad-hoc analysis and reporting for internal clients as requested.
• Create documentation such as data dictionaries and analytics requirements.

Requirements

• 8 years reporting, and technical background.
• Experience with Google Analytics (GA360, GA4), and Web tag managers (GTM, Tealium).
• 4-5+ years' experience managing enterprise-class web analytics platforms (e.g., Google Analytics 360, GA4, Web Trends).
• Expertise with web analytics platform migrations is highly valuable.
• Proficiency developing custom reports, advanced segments, and complex goals, and the interpretation and presentation of findings.
• Intermediate Excel skills and an ability to integrate disparate data sets into clear, concise reports and insights.
• Strong communication skills to collaborate with leadership, experts, and decision makers.
• Knowledge of agile ways of working and modern software development practices.

Nice to Have

• At least 8 years of digital software development.
• Passion for optimizing for best user experience using data and evidence.
• Experience with A/B and multivariate testing techniques and best practice.