Website & Digital Marketing Specialist

About the Role

Key Responsibilities

• Work with the Marketing team to translate creative, innovative design ideas into high-quality user experiences including CSS guidelines to deliver engaging Content Marketing programs.
• Install, test, and maintain website and digital marketing technology tools and systems including software updates.
• Research, recommend, test, and install web software / plug-ins including updates.
• Operate within a Project Management environment - currently Wrike-based.
• Work with third-party website development partners and freelancers to maintain digital marketing functionality in accordance with Marketing strategy.
• Support Product Information Management team to facilitate data transfer across multiple platforms including PIM, eCommerce, and data export.
• Support eCommerce Manager in defining and managing SEO best practices and execution including product names, IDs, descriptions, and meta data.
• Support eCommerce Manager in generating analytics reports to monitor KPIs for marketing efforts such as conversion, SEO keywords, social referrals, and online advertising.
• Develop and execute comprehensive ecommerce marketing strategies to increase online traffic, conversion rates, and revenue.
• Analyze website data and user behavior to identify trends and optimize marketing efforts.
• Track KPIs and provide insights to improve marketing performance.
• Monitor and report on ecommerce sales performance with recommendations for growth.

Requirements

• Proficiency with web software: Liquid (Shopify), HTML, SQL, PHP, WooCommerce, theme design, blog.
• Additional software skills: Wrike, Adobe Suite, Word, Excel, Outlook, Google Analytics.
• Strong software skills: Microsoft Office, and aptitude for learning new software.
• Internet savvy with strong knowledge of social media and related apps.
• Excellent presentation and inter-personal skills.
• Highly organized, creative, and able to manage multiple projects simultaneously.
• Ability to work autonomously to meet tight deadlines.
• Education: Bachelor's Degree in Marketing or related area, or equivalent experience.
• Experience: 3+ years of marketing experience.
• Work environment: Office setting with ability to sit for long periods and lift up to 10 lbs occasionally.

Nice to Have

• Experience with web development and website management tools.
• Knowledge of e-commerce platforms and product information management systems.
• Experience with project management software and analytics tools.

Qualifications

• Bachelor's Degree in Marketing or related area, or equivalent experience.
• 3+ years of marketing experience.

Benefits & Perks

• Competitive wages and a comprehensive benefits package including Medical, Dental, Vision, Health Spending and Dependent Care Savings Accounts.
• Disability and Life Insurance benefit programs.
• 401(k) plan with employer matching.
• Employee discounts.
• Opportunities for professional development.
• A fun, team-oriented work environment.