Website Strategy & Experience Manager

About the Role

Key Responsibilities

• Lead the development and execution of a comprehensive website strategy and governance model aligned with PEMCO's growth, brand, and customer engagement goals.
• Own the website platform roadmap to ensure scalability, performance, and alignment with business priorities.
• Support the delivery of web strategy roadmap and KPIs.
• Champion the marketing vision on pemco.com by collaborating across internal tools and applications to ensure consistent user experience.
• Apply best practices in UX/UI design, SEO, CRO, analytics, and accessibility to deliver a seamless and effective customer journey.
• Monitor traffic, engagement, and conversion metrics to drive data-informed improvements.
• Improve CRO through A/B testing, personalization, and iterative enhancements using tools like Optimizely or Google Optimize.
• Collaborate with Data and AI teams to harness artificial intelligence, machine learning, and automation tools that drive greater efficiency and performance across marketing initiatives.
• Implement technical improvements to boost website speed and user experience.
• Maintain the Content Management System (CMS) and manage content governance.
• Collaborate with internal teams and agencies to manage SEO strategy and grow organic traffic.
• Audit and update website content to improve search visibility and lead generation.
• Ensure ADA compliance and optimize for usability and inclusivity.
• Coordinate across marketing, sales, IT, and product teams to align web initiatives with business KPIs.
• Manage execution of new features and updates with engineers, agencies, and freelancers.
• Write clear and actionable requirements, oversee quality assurance (QA) and user acceptance testing (UAT), and ensure high-quality, on-time delivery.
• Partner with IT to maintain site security, manage backups, and support operational efficiency.
• Demonstrate behaviors consistent with PEMCO's policies, values, and code of ethics.

Requirements

• B.A. or B.S. degree or equivalent work experience in Marketing, Business, or related field.
• 5-8 years of experience in web strategy, managing websites and CRO, either in an agency or in-house marketing team.
• Skilled proficiency in MS Office (Excel, Word, PowerPoint, Outlook).
• Thorough understanding of the insurance industry, growth trends, and relevant business landscape.
• Strong customer service orientation and focus on the customer experience.
• Excellent verbal and written communication skills.
• Expertise in CRO, SEO, and web analytics tools (GA4, Adobe, Amplitude, GTM).
• Experience with CMS platforms (e.g., Kentico), HTML, CSS, JavaScript, and basic design tools.
• Strong understanding of web funnel optimization and user motivation.
• Familiarity with marketing automation and demand generation strategies.
• Strong project management and cross-functional collaboration skills.

Nice to Have

• Experience with artificial intelligence, machine learning, and automation tools.
• Knowledge of accessibility standards and ADA compliance.
• Experience with content governance and content management systems.

Qualifications

• Educational background with a B.A. or B.S. degree or equivalent work experience.

Benefits & Perks

• Medical, dental, and vision plans with employer premium cost shares.
• Employer-paid basic life and accidental death & dismemberment insurance, long- and short-term disability coverage.
• Participation in PEMCO's 401(k) plan with a generous employer match.
• Paid leave programs including vacation, personal days, holidays, sick leave, bereavement, jury duty, and community volunteering leave.
• Flexible Spending Accounts, Education Assistance Program, Scholarship program for children of employees, Employee Assistance Program, Well-being program.
• Discretionary bonuses, sales incentives, employee referral bonuses, shift differentials.
• Discounts on software, hardware, cell plans, rental cars, and other perks.