Well-Architected Content Ops & Marketing, Sr. Manager

About the Role

Key Responsibilities

• Manage the Architect Content & Editorial Strategy, including developing and executing content plans that elevate Salesforce architects and the Well-Architected framework.
• Manage the editorial calendar for the Architect Hub, Blog, LinkedIn, and X, ensuring consistent voice and storytelling.
• Translate technical concepts into compelling stories highlighting Trailblazer success, architectural best practices, and community contributions.
• Partner with Architect Evangelists to amplify their content, events, and technical storytelling.
• Collaborate with the office of the Chief Architect, Engineering, and Product Marketing to align messaging with product direction and architectural frameworks.
• Support architect-focused campaigns and events such as Dreamforce, TDX, and World Tours, ensuring content consistency.
• Establish editorial processes and channel operations to ensure high-quality output.
• Define and track KPIs for content reach, engagement, and channel growth, refining strategies based on analytics.
• Spotlight members of the architect community through features, profiles, and campaigns.
• Manage and grow the Salesforce Architect Trailblazer Community Group, driving engagement and connecting members to programs and resources.

Requirements

• 7+ years of experience in content marketing, editorial strategy, or community marketing in B2B tech/SaaS.
• Proven ability to own and deliver content strategy across multiple channels.
• Strong editorial and writing skills with experience establishing and maintaining brand voice.
• Track record building community-driven content strategies that engage technical or professional audiences.
• Ability to collaborate across functions with evangelists, engineers, product, and events teams.
• Analytical and results-driven, comfortable using data to refine and scale strategies.

Nice to Have

• Familiarity with the Salesforce ecosystem and Trailblazer Community.
• Experience supporting technical evangelism or architect/developer marketing programs.
• Background managing editorial channels in enterprise tech.

Qualifications

• Educational background is not explicitly specified, but extensive experience in content marketing and community engagement is required.

Benefits & Perks

• Parental leave
• 401(k)
• Time off programs
• Medical, dental, vision coverage
• Mental health support
• Paid parental leave
• Life and disability insurance
• Employee stock purchasing program