2025-26 Seasonal Assistant, Social Media

About the Role

Key Responsibilities

• Develop and execute a comprehensive social media strategy aligned with the network's brand and goals.
• Create engaging, timely content across platforms like X (formerly Twitter), Instagram, Facebook, TikTok, and YouTube that is consistent with the overall Rock Entertainment Group brand.
• Live tweet and post real-time updates during sporting events and broadcasts.
• Produce short-form video content optimized for social platforms.
• Manage the social media content calendar, ensuring consistent posting schedules.
• Assist in planning and executing social media campaigns to promote new shows, special events, and RESN network initiatives.
• Help create sponsored content that seamlessly integrates with organic posts.
• Monitor social media channels and respond to fan comments and messages in a timely manner.
• Engage with followers to build an active online community around the RESN network.
• Identify and interact with influencers and key accounts in the sports media space.
• Run contests, polls, and other interactive content to boost engagement.
• Coordinate with on-air talent to leverage their social presence.
• Track key social media metrics and KPIs using analytics tools.
• Provide regular reports to RESN management on social media performance and growth.
• Use data insights to optimize content strategy and improve engagement.

Requirements

• Bachelor's Degree from a four-year College or University, preferably in journalism, communications, or a web-related field (or currently pursuing a BS Degree).
• Must be available to work a minimum of 40 hours per week onsite at Rocket Arena.
• Must be available to work onsite at Rocket Arena Mon-Fri 9:00am-5:30pm.
• Must be available to work flexible hours including weekends, evenings, and occasional holidays.
• Experience producing written, video, audio, and graphic-based content.
• Experience creating, posting, and sharing content across current social media platforms.
• Working knowledge of HTML and Adobe Web Premium programs such as Photoshop and Adobe Premiere or related video editing platforms.
• Ability to communicate effectively with multiple audiences.
• Superior attention to detail and proof-reading experience.
• Ability and willingness to work independently and under close direction.
• Must be organized, highly motivated, and team-oriented.
• Ability to thrive in a fast-paced, deadline-oriented workplace.

Nice to Have

• Knowledge of basketball is preferred, but not necessary.

Qualifications

• Bachelor's Degree or current pursuit in journalism, communications, or related field.