2026 University Graduate Influencer Strategy Specialist

Adobe

San Francisco, CA

Full Time

Intern

85k-85k

4 days ago

Job Description

About the Role

The company, Adobe, is dedicated to changing the world through digital experiences by empowering artists, brands, and organizations to create and deliver exceptional digital content. They are committed to creating an inclusive and innovative employee environment where new ideas are valued and everyone has access to equal opportunity. The role of Influencer Strategy Specialist is part of their Influencer Marketing team, supporting marketing initiatives for Business Professional and Consumer audiences, managing influencer programs, and collaborating across teams to enhance brand campaigns and community engagement.

Key Responsibilities

Build overarching influencer social marketing strategies per category, inflection, campaign, event, or other key moments.
Develop comprehensive briefs for influencer programs, ensuring alignment with strategic goals.
Coordinate the entire process of influencer campaign management, from selecting influencers to crafting concepts, evaluating content, and implementing campaigns.
Collaborate with essential cross-functional teams (e.g., PR, editorial, social media strategy, product promotion).
Assess content and boost impact through seamless program management and implementation.
Share performance insights, influencer feedback, and program improvements.
Maintain knowledge of influencer marketing trends and leaders in the social community.
Assist influencers in gaining product access in collaboration with the social strategy team and PMM.
Collaborate with community engagement teams to distinguish between Influencer and Ambassador programs and improve overall strategy.

Requirements

A Bachelor's degree in Marketing, Advertising, Digital Marketing, or a related field, with an anticipated graduation date of December 2025 - June 2026.
Experience in influencer marketing, partnerships, or social media marketing.
Proficiency with influencer marketing platforms like CreatorIQ, Aspire, or Tagger.
Hands-on experience with social media analytics tools such as Sprout Social or Sprinklr, and native platform insights (Instagram, TikTok, YouTube, LinkedIn, X).
Proficiency in coordinating all aspects of influencer marketing campaigns, including briefings, contract management, content evaluation, execution, and post-campaign evaluation.
Demonstrated ability to work across departments such as PR, social strategy, product marketing, editorial, and community teams.

Nice to Have

Experience with internal dashboards to measure performance and inform optimization.
Ability to spot up-and-coming talent and strategic opportunities in the creator economy.

Qualifications

Educational background in marketing or related fields with expected graduation between December 2025 and June 2026.

Benefits & Perks

Competitive salary range of $41,800 to $84,700 annually, depending on location and experience.
Potential eligibility for long-term incentives such as equity awards.
Additional incentives may include sales commissions or annual incentive plans depending on role type.

Working at Adobe

Adobe fosters a respectful, inclusive, and innovative work environment that values new ideas from all levels of the organization. They are committed to equal opportunity employment and accessibility, ensuring a supportive atmosphere for employees and applicants with diverse backgrounds and needs.

Apply Now