2026 University Graduate - Influencer Strategy Specialist

About the Role

Key Responsibilities

• Build overarching influencer social marketing strategies per category, inflection, campaign, event, or other key moments.
• Develop comprehensive briefs for influencer programs, ensuring alignment with strategic goals.
• Coordinate the entire process of influencer campaign management, from selecting influencers to crafting concepts, evaluating content, and implementing campaigns.
• Collaborate with essential cross-functional teams (e.g. PR, editorial, social media strategy, product promotion, etc.). Assess content and boost impact through seamless program management and implementation.
• Be accountable for sharing performance, findings, influencer feedback loop, and program improvements.
• Maintain knowledge and expertise in the influencer marketing economy and have a pulse on trends and leaders in the social community.
• Assist influencers in gaining product access in collaboration with the social strategy team and PMM or equivalent experience.
• Collaborate with teams passionate about community engagement to distinguish between Influencer and Ambassador programs and improve overall strategy in alignment with objectives.

Requirements

• A Bachelor's degree in Marketing, Advertising, Digital Marketing, or a related field, with an anticipated graduation date of December 2025 - June 2026.
• Experience in influencer marketing, partnerships, or social media marketing.
• Proficiency with influencer marketing platforms like CreatorIQ, Aspire, or Tagger for influencer sourcing, vetting, campaign management, and reporting.
• Hands-on experience with social media analytics tools such as Sprout Social or Sprinklr, native platform insights (Instagram, TikTok, YouTube, LinkedIn, X), and internal dashboards to measure performance and inform optimization.
• Proficiency in coordinating all aspects of influencer marketing campaigns, including briefings, contract management, content evaluation, execution, and post-campaign evaluation across various categories and target demographics.
• Demonstrated achievements in working across departments such as PR, social strategy, product marketing, editorial, and community teams to synchronize influencer content with overarching brand objectives.
• Proficient understanding of social media trends, changes in the creator economy, and content formats, along with the skill to spot up-and-coming talent and strategic openings.

Nice to Have

• Experience with internal dashboards and tools for performance measurement.
• Knowledge of the influencer marketing economy and social community trends.
• Ability to identify emerging social media talents and content opportunities.

Qualifications

• Expected graduation between December 2025 and June 2026 in relevant fields such as Marketing, Advertising, or Digital Marketing.

Benefits & Perks

• Competitive salary range of $41,800 -- $84,700 annually, varying by location and experience.
• Potential eligibility for long-term incentives such as a new hire equity award.
• Additional incentives may include sales commissions or annual incentive plans depending on role type.