2026 University Graduate - Influencer Strategy Specialist

Adobe

San Francisco, CA

Internship

Entry Level

42k-85k

1 day ago

Job Description

About the Role

Changing the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We are seeking an outstanding specialist in Influencer Strategy to join our dynamic Influencer Marketing team. The role involves supporting marketing initiatives for Business Professional and Consumer audiences, identifying emerging talents, overseeing daily operations with our influencer agency, and collaborating with various teams to execute marketing campaigns and brand initiatives. The Specialist will use tools like Creator IQ, Sprout Social, and internal tools to select and identify talent, reporting to the Senior Manager, Social Media & Influencer Marketing.

Key Responsibilities

Build overarching influencer social marketing strategies per category, inflection, campaign, event, or other key moments.
Develop comprehensive briefs for influencer programs, ensuring alignment with strategic goals.
Coordinate the entire process of influencer campaign management, from selecting influencers to crafting concepts, evaluating content, and implementing campaigns.
Collaborate with essential cross-functional teams (e.g. PR, editorial, social media strategy, product promotion) to assess content and boost impact through seamless program management and implementation.
Share performance data, findings, influencer feedback, and program improvements.
Maintain knowledge and expertise in the influencer marketing economy and stay informed on trends and leaders in the social community.
Assist influencers in gaining product access in collaboration with the social strategy team and PMM or equivalent experience.
Work with teams passionate about community engagement to distinguish between Influencer and Ambassador programs and improve overall strategy in alignment with objectives.

Requirements

A Bachelor's degree in Marketing, Advertising, Digital Marketing, or a related field, with an anticipated graduation date of December 2025 - June 2026.
Experience in influencer marketing, partnerships, or social media marketing.
Proficiency with influencer marketing platforms like CreatorIQ, Aspire, or Tagger for sourcing, vetting, campaign management, and reporting.
Hands-on experience with social media analytics tools such as Sprout Social or Sprinklr, native platform insights (Instagram, TikTok, YouTube, LinkedIn, X), and internal dashboards to measure performance and inform optimization.
Proficiency in coordinating all aspects of influencer marketing campaigns, including briefings, contract management, content evaluation, execution, and post-campaign evaluation across various categories and target demographics.
Demonstrated ability to work across departments such as PR, social strategy, product marketing, editorial, and community teams to align influencer content with brand objectives.
Understanding of social media trends, changes in the creator economy, and content formats, with the skill to identify emerging talent and strategic opportunities.

Nice to Have

Experience with additional influencer marketing platforms or tools.
Knowledge of the social media landscape and creator economy trends.
Ability to spot up-and-coming talent and strategic openings.

Qualifications

Expected graduation between December 2025 and June 2026 in a relevant field.

Benefits & Perks

Competitive salary range of $41,800 -- $84,700 annually, varying by location and experience.
Potential eligibility for long-term incentives such as a new hire equity award.
Additional benefits related to work location and role specifics are available during the hiring process.

Working at Adobe

Adobe is committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. The company values new ideas from all parts of the organization and fosters a diverse, inclusive, and innovative work environment.

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