Manager, Partner Marketing (Content Creator Program)

Airwallex

San Francisco, CA

Full Time

Senior

140k-180k

4 days ago

Job Description

About the Role

Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 150,000 businesses worldwide - including Brex, Rippling, Navan, Qantas, SHEIN and many more - with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale. Proudly founded in Melbourne, we have a team of over 1,800 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$6.2 billion and backed by world-leading investors including Visa, Airtree, Blackbird, Sequoia, DST Global, Greenoaks, Salesforce Ventures, Lone Pine, and Square Peg, Airwallex is leading the charge in building the global payments and financial platform of the future. If you're ready to do the most ambitious work of your career, join us.

Key Responsibilities

Execute the global YouTube content creator partnership strategy, focusing on collaborations that drive brand awareness, consideration, engagement, and growth.
Identify, recruit, engage, and negotiate with YouTube creators whose content resonates with Airwallex's target audience.
Design and execute content creation initiatives, including sponsored content, authentic product reviews, and educational video collaborations.
Nurture existing creator partnerships, providing strategic support and resources to ensure successful promotion of Airwallex's products and services.
Manage the day-to-day operations of the creator program, including creator onboarding, contract negotiation, performance and cost tracking.
Continuously optimize the creator partnership approach based on performance insights, user feedback, and evolving content trends.
Analyze and report on program performance, leveraging data to inform strategic decisions.
Conduct product content mapping and manage the creator content category mix to align with marketing goals.
Work with cross-functional teams including Brand & Content, Product Marketing, regional marketing, and commercial teams to ensure content aligns with product messaging and is locally relevant.

Requirements

Minimum of 5 years of experience in program management, content creator, or influencer marketing, ideally in the B2B, fintech, or SaaS sectors.
Proven success in negotiating and managing content creator or influencer partnerships at scale.
Deep knowledge of influencer/content creator ecosystems, YouTube platform analytics, and content trends.
Strong analytical skills with proficiency in digital marketing tools (Impact, Google Analytics, YouTube Analytics), data interpretation, and optimization.
Experience working in fast-paced, dynamic, and cross-functional global environments.
Excellent written and verbal communication skills and the ability to build strong relationships across cultural and organizational boundaries.
A strong AI mindset and high curiosity to drive GEO efforts.
Bachelor's degree.

Nice to Have

Comfortable working independently and collaborating with globally distributed teams.
Strong attention to detail and ability to manage multiple projects simultaneously.
Experience in the B2B, fintech, or SaaS sectors.

Qualifications

Bachelor's degree.

Benefits & Perks

Compensation range of $140,000 - $180,000 annually.

Working at Airwallex

We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. Our team values strong role-related expertise, sharp thinking, humility, collaboration, and a proactive attitude. We encourage using AI to work smarter and solve problems faster. We tackle complex, high-visibility problems with exceptional teammates and support career growth as we build the future of global banking.

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