2nd VP, Product & Channel Marketing

About the Role

Key Responsibilities

• Provide strategic leadership and guidance over the integration of the brand with marketing efforts to position products, distribution channels, and sales support effectively.
• Leverage data and business intelligence to create relevant, scalable, and repeatable integrated marketing programs and key deliverables for sales teams and targeted markets.
• Measure and optimize marketing campaigns to ensure effectiveness against KPIs, target audience reach, and ROI.
• Collaborate with cross-functional teams to align marketing efforts with business goals.
• Partner with stakeholders on product materials, positioning, messaging, presentations, webinars, and communications to relevant audiences.
• Work with Sales leadership to ensure the internal sales team has the tools, training, and materials needed to sell products and services effectively.
• Create a positive and performance-driven culture based on the desired culture, building repeatable processes to deliver results.
• Manage and develop a team of marketing professionals.

Requirements

• Bachelor's degree in marketing, business, communications, or equivalent experience.
• 12+ years of marketing experience in financial services or a related industry.
• Eight years of management experience.
• Expert understanding of traditional and digital platforms.
• Strong relationship building skills and collaboration.
• Broad experience developing and executing marketing strategies for complex products.
• Thorough understanding of financial services and the distribution process, including product pricing and positioning across channels.
• Technical acumen to design campaigns that optimize traditional and digital marketing platforms.
• Ability to interpret data and articulate results to diverse audiences.
• Analytical and decision-making skills to identify/prioritize critical issues and interpret data.
• Excellent verbal and written communication skills.

Nice to Have

• MBA
• Series 6, 7, 24 or 26 FINRA licenses

Benefits & Perks

• Competitive salary and annual incentive bonuses.
• 33 days of paid time off (including PTO, holidays, Volunteer Day, and days of significance).
• Paid parental leave after 90 days of service.
• Comprehensive medical, dental & vision insurance.
• 401(k) with company match, plus Profit Sharing & Savings Plan.
• Short- and Long-Term Disability Insurance.
• Flexible Spending Accounts for medical and dependent care.
• Life Insurance.
• Educational assistance for career development.
• Associate assistance programs for personal and professional well-being.