3 Days Left: Associate Director, Account Engagement Marketing

About the Role

Key Responsibilities

• Develop and implement a comprehensive engagement plan tailored for HCPs, focused on personal, face-to-face interactions.
• Ensure engagement planning touchpoints support HCP marketing goals, according to the brand plan / brand strategy set by the Head of Marketing.
• Lead the design and development of HCP-focused content, ensuring relevance and clarity for rare disease field interactions.
• Gather and analyze insights from field-based marketing campaigns, using data to optimize content and strategies for continuous improvement.
• Manage agency collaboration and budget management towards brand goals.
• Identify and implement best practices for field engagement based on campaign performance and HCP feedback.
• Serve as the primary liaison to field teams, providing them with support, strategic alignment, and timely updates.
• Develop and refine messaging frameworks and communication strategies that resonate with HCPs and align with brand and engagement goals.
• Lead the engagement plan roll-out to the field teams, partnering closely with Field Training and sales leadership to enable and empower sales teams.
• Ensure materials are adaptable and accessible for field teams, supporting effective communication and engagement.
• Partner with Field Training team to develop training modules that effectively communicate product value propositions to HCPs.
• Collaborate with launch teams to ensure sales readiness for new product introductions.
• Collaborate cross-functionally with leadership across Sales, Medical, Marketing, Regulatory, Legal, and Compliance to develop HCP marketing tactics for marketed products and launches.
• Establish and measure KPIs for HCP marketing execution and sales adoption.
• Gather and incorporate field feedback to enhance sales effectiveness and HCP marketing efforts.
• Facilitate open communication and feedback between field teams and the broader marketing organization.
• Stay current on industry trends and the competitive landscape.

Requirements

• 5-7 years of experience in the pharmaceutical industry.
• Successful track record of strategic decision making, innovation, problem-solving, and navigating uncharted territory.
• Excellent project management and cross-functional leadership skills.
• Demonstrated expertise in patient experience.
• Bachelor's degree in marketing, business, technology, life sciences or related area.
• MBA strongly preferred.
• Ability to travel 25% within the US.

Nice to Have

• Experience with HCP engagement strategies in rare diseases.
• Experience working with cross-functional teams including sales, medical, regulatory, and legal.
• Experience in launching new pharmaceutical products.

Qualifications

• Bachelor's degree in marketing, business, technology, life sciences or related area.
• MBA strongly preferred.

Benefits & Perks

• A supportive, future-focused team environment.
• Opportunities for career growth through promotions or lateral moves, domestically or internationally.
• A thoughtfully crafted rewards package recognizing contribution.
• Health and wellbeing benefits including high-quality healthcare, prevention and wellness programs, and at least 14 weeks' gender-neutral parental leave.