Academic Wage-Salaried: Content Marketing Strategist (Internal Employment Opportunity)

About the Role

Key Responsibilities

• Leads the development and execution of high-quality, engaging content tailored for various marketing audiences, primarily for web and marketing, in partnership with the News team to drive greater alignment.
• Writes and sources content from across the university to better understand what is available and to make it accessible for URM and college/division needs.
• Manages timelines and project documentation related to content efforts.
• Collaborates with internal stakeholders to develop content that supports the university's strategic plan and brand building efforts.
• Applies content strategy expertise to inform the development of tactics and campaigns.
• Leads analytics and data gathering to determine content engagement and guide future content development.
• Develops and manages an editorial calendar to guide content usage and development, ensuring consistency and alignment with university messaging.
• Builds and sources an editorial board that reviews and adjusts the content calendar regularly.
• Innovates content development and testing new channels for content distribution, analyzing performance to set goals.
• Researches content trends and competitive uses of content to support URM efforts.
• Collaborates with URM channel owners to explore and test new content types and channels such as webinars, social media live sessions, and content distribution networks.
• Facilitates asset collection (photos, videos, interviews) for efficiency and less burden on subjects.
• Builds relationships across URM and college/division teams to understand content development and offer guidance.
• Tracks sentiment and feedback from the community to inform content strategy and engagement tactics.
• Partners with teams to provide input on messaging, tone, and voice based on analytics and trends.
• Assesses current data and analytics for content efforts, identifies gaps, and collaborates to fill them.
• Partners with the IMC team to manage campaign reports and assess content strategy effectiveness.
• Supports URM efforts by writing, partnering, or producing multimedia content as needed.
• Provides feedback on brand standards, policies, and best practices for content.
• Stays updated on industry trends and emerging digital marketing strategies.
• Performs other duties as assigned.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism or related field preferred.
• At least 10 years of professional experience supporting or leading content marketing strategies and tactics.
• Proven success in driving engagement and building audiences through creative content use.
• Experience developing collaborative processes for tracking and organizing content.
• Ability to create various forms of content including written, multimedia, and visual.
• Proven creative thinking, including developing content for new platforms.
• Self-starter with the ability to identify needs and determine solutions.
• Experience with project management and content cataloguing tools such as Asana, Content Management Systems (CMS), and emerging content marketing tools.
• Excellent written and verbal communication skills.
• Ability to build relationships with content creators, consumers, and audiences.
• Experience innovating and managing new content platforms.
• Ability to work across teams and handle sensitive issues.

Nice to Have

• Understanding of analytics and Google tracking.
• Knowledge of content distribution vehicles and testing platforms.
• Marketing experience in a university or academic setting.
• Experience with multi-lingual content for diverse audiences.
• Ability to develop and maintain relationships to enhance communication and workflow.
• Entrepreneurial mindset to build content management systems aligned with university goals.

Qualifications

• Bachelor's degree in relevant field (preferred).
• Minimum of 10 years of professional experience in content marketing or related roles.
• Proven ability to develop engaging content and drive audience engagement.
• Experience with content management and project management tools.
• Strong communication skills and ability to build relationships across teams.

Benefits & Perks

• Medical, Dental, Vision and Basic Life insurance, with OSU paying 95% of premiums for employees and dependents.
• Free confidential mental health and emotional support services.
• Retirement savings paid by the university.
• Generous paid leave including holidays, vacation, and sick leave.
• Tuition reduction benefits for employees and qualifying dependents at OSU and other Oregon Public Universities.
• Robust Work Life programs including dual career assistance, flexible work arrangements, Family Resource Center, and Employee Assistance Program.
• Optional lifestyle benefits such as pet, accident, and critical illness insurance.