Account Based Marketing Manager (Remote)

TE Connectivity

Full Time

Senior

115k-172k

about 2 months ago

Job Description

About the Role

At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world. The role involves developing and executing digital strategies with a focus on Account-Based Marketing (ABM) to enhance customer engagement, deliver personalized digital experiences, and support business growth. The position reports to the Digital Marketing Manager of DDN and requires collaboration across cross-functional teams to implement digital marketing initiatives targeting key accounts.

Key Responsibilities

Develop ABM strategies and plans to drive awareness and engagement within target markets, delivering a superior user experience to key customers.
Design & implement tailored campaigns (email, social, content, paid ads) for targeted accounts.
Develop account-specific playbooks and messaging frameworks aligned with buyer journeys.
Partner with cross-functional (Sales, PM, Engineering) teams to ensure alignment between ABM/digital efforts and sales goals.
Deliver ABM insights actionable for online & offline customer interactions based on an in-depth understanding of business and customer needs.
Manage the website experience relevant to target customers and identify opportunities to enhance navigation and personalization for these customers.
Optimize workflows and tools (e.g., CRM integrations, automation platforms) to streamline account-based marketing (ABM) processes.
Stay ahead of ABM trends and emerging technologies, such as AI-driven personalization and predictive analytics.
Make recommendations on digital and account-based marketing (ABM) capabilities to enable the business unit to deliver an optimized and personalized customer experience across all channels.

Requirements

Bachelor's degree in Marketing or a related field.
8+ years of experience in digital marketing, including at least 3 years of experience in Account-Based Marketing (ABM) within the B2B/SaaS, technology, or infrastructure industries.
Experience with the whole process of an ABM/digital program from strategy, planning, execution, monitoring, measurement, and optimization.
Proficient in ABM platforms, CRM systems, data analysis tools (Adobe Analytics, Google Analytics), content publishing (AEM), and search and social media platforms (Google Ads, LinkedIn, YouTube, Facebook).
Strong data-driven decision-making mindset, with expertise in understanding enterprise buyer cycles, account scoring, and lead nurturing.
Strong project management skills.
Good understanding of B2B customer journey, with a customer-centric mindset.
Experience with website design and ABM/Personalized experience preferred.

Nice to Have

Experience with website design and ABM/Personalized experience.

Qualifications

Bachelor's degree in Marketing or a related field.

Benefits & Perks

A comprehensive benefits package including health insurance, 401(k), disability, life insurance, employee stock purchase plan, paid time off and voluntary benefits.

Working at TE Connectivity

Values: Integrity, Accountability, Teamwork, Innovation. The role emphasizes collaboration, innovation, and a customer-centric approach, with a focus on leveraging emerging technologies and continuous improvement.

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