Account Executive, lll

Nexstar Media Group

Henderson, KY

Full Time

Entry Level

41k-58k

17 days ago

Job Description

About the Role

The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects, and convincing potential clients of the merits of television advertising. They implement strategies to grow revenue and establish credible relationships with the local business community. The role involves making sales calls, maintaining and developing accounts, preparing sales presentations, and working with clients and station personnel to develop advertisements.

Key Responsibilities

Generate advertising revenue by calling on established agencies and cold-calling new prospects.
Convince potential clients of the benefits of television advertising.
Implement strategies to consistently grow revenue and exceed revenue goals.
Establish credible relationships with the local business community.
Make sales calls on existing and prospective clients.
Maintain assigned accounts and develop new accounts.
Prepare and deliver sales presentations to clients.
Explain to customers how specific types of advertising will help promote their products or services.
Provide clients with information regarding rates for advertising placement in all media.
Develop advertising schedules with clients and station personnel responsible for placing advertising into station media.
Work with clients and station personnel to develop advertisements.
Perform other duties as assigned.

Requirements

Bachelor's degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
Minimum one year's experience in sales, preferably in the media field.
Valid driver's license with an acceptable driving record.
Experience achieving long-range objectives and implementing strategies to achieve them.
Proficiency with computers, telephones, copiers, scanners, fax machines, and other office equipment.