Account Manager, Delegate Sales (Game Developers Conference)

About the Role

Key Responsibilities

• Develop and implement GDC attendance strategies to achieve delegate pass sales and revenue targets for the GDC event
• Collaborate with the marketing team to re-engage past GDC attendees and warm leads through outbound calls, targeted emails, personalized messages, and social media engagement - supporting conversion at all stages of the funnel
• Identify and target key audience segments within the gaming community, including developers, publishers, investors and business leaders
• Maximize revenue by identifying potential high-quality event delegate targets, developing compelling delegate packages, and utilizing a consultative sales approach to attract groups of attendees from key organizations
• Support GDC marketing efforts by providing insights on key attendee demographics and messaging that resonates with the gaming community
• Participate in post-event analysis to provide insights on attendee behavior, event experience satisfaction, and areas for improvement to inform future GDC strategies
• Leverage GDC's audience personas and segmentation data to tailor outreach and messaging, ensuring relevance and resonance with diverse attendee types
• Use Salesforce and marketing dashboards to track outreach performance, report lead status, and share audience insights that inform messaging, creative testing, and campaign strategy
• Work closely with GDC content, operations, and marketing teams to align attendance acquisition strategies with the event objectives
• Collaborate with the sponsorship and brand partnerships sales team to identify cross-promotional opportunities and to leverage GDC content and experiences to enhance sales efforts, and to provide value for strategic sponsors
• Guide prospective attendees through the value of GDC's various pass types, identifying upsell opportunities and matching attendees with the best experience for their goals

Requirements

• Experience in delegate or sales acquisition roles, preferably within event or gaming industries
• Strong communication and outreach skills, including outbound calls, email campaigns, and social media engagement
• Ability to identify and target key audience segments within a community
• Proficiency with CRM tools such as Salesforce and marketing dashboards
• Analytical skills to interpret attendee data and provide insights for strategy development
• Collaborative mindset to work with marketing, content, operations, and sales teams
• Understanding of event marketing and attendee engagement strategies

Nice to Have

• Experience working with gaming communities or in the gaming industry
• Knowledge of event segmentation and audience personas
• Previous experience with B2B sales or sponsorship sales

Qualifications

• Relevant experience in sales, marketing, or event management roles
• Proficiency with Salesforce or similar CRM tools
• Strong interpersonal and communication skills

Benefits & Perks

• Opportunity to work with a leading gaming industry event
• Collaborative team environment
• Potential for professional growth within a global organization