Acquisition Content Marketer, Apple Ads

Apple

Cupertino, CA

Full Time

Senior

147k-275k

16 days ago

Job Description

About the Role

At Apple, we focus deeply on our customers' experience. Apple Ads brings this same approach to advertising, helping people find exactly what they're looking for and helping advertisers grow their businesses. Our technology powers ads and sponsorships across Apple Services, including the App Store, Apple News, and MLS Season Pass. Everything we do is designed for trust, connection, and impact: We respect user privacy, integrate advertising thoughtfully into the experience, and deliver value for advertisers of all sizes—from small app developers to big, global brands. Because when advertising is done right, it benefits everyone. We're looking for an experienced B2B marketer to oversee our acquisition marketing initiatives for Apple Ads, serving a new, critical role on our Worldwide Growth Marketing team to help small- to medium-sized businesses grow and succeed with Apple Ads.

Key Responsibilities

Leading our entire marketing strategy on how we engage with prospective customers from initial interest to their first ad campaign.
Thinking creatively to promote Apple Ads using marketing communication channels and collaborating with key partners across Apple.
Collaborating closely with the Sales team to promote support options for prospective customers needing guidance.
Working cross-functionally to define performance benchmarks and establish testing, measurement, and improvement processes for demand generation marketing efforts.
Enhancing acquisition initiatives by influencing and integrating work from other growth marketers, including online learning and advertiser journey communications.

Requirements

10+ years as a B2B marketer in the tech or digital advertising industry.
Experience leading the strategic development and marketing of demand generation programs across paid, earned, and owned content channels.
Significant experience delivering acquisition marketing content across multiple communication channels.
Strong collaboration skills and ability to build relationships with technical experts and creative teams.
Ability to tackle issues creatively, adapt quickly to changing priorities, and use data and insights to inform decisions.

Nice to Have

Extraordinary written and verbal communication skills that encourage collaboration.
Excellent organizational, multi-tasking, and project management abilities.
Track record of building strong working relationships with technical and creative teams.
Savvy at providing creative solutions and quickly adapting to change.
Consistent effectiveness as a cross-functional collaborator.
Embraces data and insights for decision making.
Unquestionable personal ethics and integrity.

Qualifications

Formal educational background is not explicitly specified, but extensive experience in B2B marketing is required.

Benefits & Perks

Comprehensive medical and dental coverage.
Retirement benefits and a range of discounted products and free services.
Reimbursement for educational expenses related to career advancement at Apple.
Discretionary bonuses or commissions, relocation assistance, and employee stock programs.
Opportunity to participate in Apple's Employee Stock Purchase Plan.

Working at Apple

Apple is an equal opportunity employer committed to inclusion and diversity. We seek to promote equal opportunity for all applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other protected characteristics.

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