Audience Acquisition Strategy Lead

About the Role

Key Responsibilities

• Define & Implement Global Audience Acquisition Strategy: Responsible for the overarching strategic vision and end-to-end execution of audience acquisition across global events, utilizing advanced list development, segmentation, and data analysis for targeted outreach.
• Advanced Segmentation & Persona Targeting: Develop and implement sophisticated, data-informed strategies to attract, retain, and deeply engage key audience segments, including customers, prospects, executives, partners, and employees.
• Integrated Campaign Leadership: Lead all aspects of marketing campaign development and implementation across owned, earned, and paid channels, optimizing for event registration and attendance.
• Performance Optimization & Analytics: Define key metrics, collaborate with analytics teams to build dashboards, and continuously iterate strategies to improve conversion rates, engagement, and overall event value.

Requirements

• 10+ years of experience in event marketing, demand generation, and integrated marketing within the B2B/enterprise software industry.
• 10+ years of experience in audience acquisition for large-scale global events and executive-level events.
• Deep expertise in customer journey mapping, advanced segmentation, and full-funnel marketing tactics.
• Proven track record of significantly growing and engaging audiences with measurable impact on pipeline, revenue, and brand affinity.
• Strong analytical skills with experience working with dashboards, campaign analytics, and marketing automation tools such as Marketo, Salesforce, and Tableau.
• Exceptional cross-functional leadership, communication, and interpersonal skills.
• Ability to influence and align diverse collaborators.
• Genuine passion for event audience acquisition strategy development and execution.
• Open to 50% hybrid reporting to the Pleasanton campus.

Nice to Have

• Experience with global event marketing and executive engagement programs.
• Familiarity with the enterprise software industry.
• Experience working in a highly collaborative, cross-functional environment.

Qualifications

• Educational background not explicitly specified, but extensive experience in relevant fields is required.

Benefits & Perks

• Base salary range from $168,000 to $252,000 USD, depending on location and experience.
• Potential eligibility for Workday Bonus Plan, role-specific commission/bonus, and annual stock grants.
• Flexible work approach combining in-person and remote work, with at least 50% in-office time each quarter.
• Comprehensive benefits package (details available via company link).