Audience Acquisition Strategy Lead
Workday
Job Description
About the Role
Your work days are brighter here. At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That's why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don't need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.
Key Responsibilities
- Define & Implement Global Audience Acquisition Strategy: Responsible for the overarching strategic vision and end-to-end execution of audience acquisition across diverse global events.
- Advanced Segmentation & Persona Targeting: Develop and implement sophisticated, data-informed strategies to attract, retain, and deeply engage key audience segments, including customers, prospects, executives, partners, and employees.
- Integrated Campaign Leadership: Lead all aspects of marketing campaign development and implementation across owned, earned, and paid channels, optimizing for event registration and attendance.
- Performance Optimization & Analytics: Define critical metrics, collaborate with analytics teams to build dashboards, and iterate on strategies to improve conversion rates, engagement, and overall event value.
Requirements
- 10+ years of experience in event marketing, demand generation, and integrated marketing within the B2B/enterprise software industry.
- 10+ years of experience in audience acquisition for large-scale global events and executive-level events.
- Deep expertise in customer journey mapping, advanced segmentation, and full-funnel marketing tactics.
- Strong analytical skills with extensive experience working with dashboards, campaign analytics, and marketing automation tools (e.g., Marketo, Salesforce, Tableau).
- Exceptional cross-functional leadership, communication, and interpersonal skills.
- Ability to influence and align diverse collaborators.
- Genuine passion for event audience acquisition strategy development and execution.
- Open to 50% hybrid reporting to our Pleasanton campus.
Nice to Have
- Experience working with global event teams and sponsorship strategies.
- Experience in designing impactful event marketing campaigns that drive business growth.
Qualifications
- Educational background not explicitly specified in the description.
Benefits & Perks
- Role may be eligible for the Workday Bonus Plan or role-specific commission/bonus, as well as annual refresh stock grants.
- Flexible work approach combining in-person and remote work, with at least 50% of time in the office or in the field.
- Comprehensive benefits package (details available during hiring).
Working at Workday
Workday values its candidates' privacy and data security. The company fosters a collaborative, employee-centric culture driven by values of putting people first. It emphasizes a healthy work environment, community engagement, and a passion for making a brighter workday for all. The organization encourages authenticity, energy, and passion, and supports flexible work arrangements to promote work-life balance.
Job Details
Job Skills
Key skills identified from this job posting
Sign upto access all insights for this job
About Workday
Website
workday.com
Company Size
10000+ employees
Location
San Francisco, CA
Industry
Computer Systems Design and Related Services
Similar Jobs
Other opportunities you might be interested in
General Manager, ChuckData (PLG)
Amperity
Audience Acquisition Strategy Lead
Workday
(USA) Senior Manager, Marketing Planning And Strategy, Member Acquisition
Walmart
Director of Global Measurement Solutions Lifecycle Services
Emerson
Manager Revenue Growth
Coca-Cola Bottling Co.
Senior Director Accelerated Growth and Value
Level 3 Communications