Acquisition Content Marketer, Apple Ads

Apple

Austin, TX

Full Time

Senior

157k-251k

16 days ago

Job Description

About the Role

At Apple, we focus deeply on our customers' experience. Apple Ads brings this same approach to advertising, helping people find exactly what they're looking for and helping advertisers grow their businesses. Our technology powers ads and sponsorships across Apple Services, including the App Store, Apple News, and MLS Season Pass. Everything we do is designed for trust, connection, and impact: We respect user privacy, integrate advertising thoughtfully into the experience, and deliver value for advertisers of all sizes—from small app developers to big, global brands. Because when advertising is done right, it benefits everyone. We are seeking an experienced B2B marketer to oversee acquisition marketing initiatives for Apple Ads, serving a new, critical role on our Worldwide Growth Marketing team to help small- to medium-sized businesses grow and succeed with Apple Ads.

Key Responsibilities

Leading our entire marketing strategy on how we engage with prospective customers, from initial interest to their first ad campaign.
Thinking creatively to promote Apple Ads using marketing communication channels and collaborating with key partners across Apple.
Collaborating closely with the Sales team to promote support options for prospective customers needing guidance or help setting up.
Working cross-functionally to define performance benchmarks and establish testing, measuring, and improving demand generation efforts.
Enhancing acquisition initiatives by influencing and integrating work from other growth marketers, including online learning and advertiser journey communications.

Requirements

10+ years as a B2B marketer in the tech or digital advertising industry.
Experience leading the strategic development and marketing of demand generation programs across paid, earned, and owned content channels.
Significant experience delivering acquisition marketing content across numerous communication channels.

Nice to Have

Extraordinary written and verbal communication that encourages deeper collaboration.
Excellent organizational, multi-tasking, and project management abilities.
Track record of building strong working relationships with technical experts and creative teams or agencies.
Savvy at tackling issues, providing creative solutions, and quickly adapting to changing priorities and needs.
Consistent track record of being an effective cross-functional collaborator.
Embraces data and insights to inform decision making.
Possesses unquestionable personal code of ethics and integrity.

Qualifications

Formal educational qualifications are not specified in the description.

Benefits & Perks

Not specified in the description.

Working at Apple

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.

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