Acquisition Email Marketing Specialist II

About the Role

Key Responsibilities

• Assist with initiative tracking and tactical scheduling for the media acquisition team to ensure initiative campaign buildouts and email campaign support is in alignment with launch dates
• Responsible for documenting quarterly initiatives with marketing messaging by creating copy briefs for email and initiative campaign development
• Submit tickets for individual email campaign launches and larger email lifecycle buildouts to track execution and performance
• Understand Boost Mobile prospects/lead audiences to segment personalized campaigns to acquisition cohorts
• Track campaign performance weekly and quarterly to provide insights, best practices, and channel optimizations to broader teams
• Collaborate with go-to-market and creative departments to gather assets needed for campaign tactic builds
• Conduct in-depth post-project evaluations to assess impact, capture lessons learned, and drive process improvements for future initiatives
• Develop future channel roadmaps and plans for optimization to drive personalized approaches and support sustainable growth

Requirements

• Bachelor's degree in Marketing, Communications, or a related field
• Proven experience in marketing operations and familiarity with targeted audience development and project management tools
• 2+ years experience with Email Marketing in a B2C context, with preferred experience using Google Analytics, Adobe Analytics, and Email Service Platforms
• Attention to detail in reviewing campaign data and maintaining email execution schedules
• Organizational skills to manage multiple campaigns across various platforms and meet deadlines
• Proficiency with project management platforms and CRM systems, and understanding of audience segmentation, dynamic content personalization, and A/B testing
• Exceptional written and verbal communication skills for crafting compelling copy and reporting insights
• Strong analytical skills to assess campaign performance metrics and implement data-driven improvements
• Ability to collaborate effectively with designers, content creators, and data analysts

Nice to Have

• Experience with Google Analytics, Adobe Analytics, and Email Service Platforms

Qualifications

• Educational background in Marketing, Communications, or related field
• Experience in marketing operations and targeted audience development

Benefits & Perks

• Versatile health perks including flexible spending accounts and HSA
• A 401(k) Plan with company match
• Employee Stock Purchase Plan (ESPP)
• Career opportunities and flexible time away plan
• All benefits available at DISH Benefits