Acquisition Marketing Manager

About the Role

Key Responsibilities

• Create, optimize, and evolve marketing strategies to acquire net-new suppliers and grow their presence on Thomas. Own the full funnel from prospect to conversion.
• Identify the target audience and assess effective outreach strategies and channels.
• Lead the planning and execution of integrated marketing campaigns, including the development of new campaigns, landing pages, and multi-channel marketing efforts.
• Collaborate with the content marketing team to develop the content supporting campaigns and performance media team to develop new channels and iterative improvement.
• Manage and execute on a monthly and annual supplier communications and promotion calendar.
• Work with cross-functional teams to develop a budget, execute campaigns, and measure results.
• Analyze marketing campaign performance, including email metrics, conversion, and retention to understand effectiveness and ROI.
• Achieve campaign objectives and KPIs and develop a strategic plan to deliver.
• Leverage software tools (HubSpot, Salesforce, Excel, PowerPoint, etc.) to inform a data-driven approach in all that we do.
• Lead and participate in cross-functional teams to develop improvements to product ideas and create an ideal supplier experience.
• Collaborate with marketing partners and marketing operations to execute on campaigns and strategy, with a deep understanding of lead flow, strategy for lead follow-up, and funnel reporting.
• Partner with and serve as a stakeholder for the sales team, specifically the SDR Manager and VP of Sales.
• Provide sales enablement copywriting/outlining to support the sales team.

Requirements

• 7+ years of relevant experience in advertiser-side marketing, preferably in a digital marketplace and/or B2B setting.
• BA/BS degree with a strong academic record.
• Proficiency with HubSpot, Excel, Salesforce, PowerPoint (and Google Docs equivalents), Looker.
• Experience executing customer marketing plans in a digital marketplace.
• Experience working cross-functionally with operations, sales, product, and services teams.
• Excellent communication, writing, and presentation skills, with high attention to detail.
• Demonstrated ability to define/undertake work assignments with minimal supervision.
• Data/ROI driven and not afraid to own their own revenue-related KPIs.
• History of teamwork and willingness to roll up one's sleeves to get the job done.
• Solid experience in project management skills, with ability to organize and prioritize.
• Experience identifying customer success stories and executing campaigns to promote them.
• A willingness to think creatively, test frequently, and learn from failures.

Nice to Have

• Experience in a B2B digital marketplace environment.
• Experience with Looker or similar data analysis tools.
• Experience in lead flow management and funnel reporting.

Qualifications

• 7+ years of relevant experience in marketing.
• BA/BS degree.

Benefits & Perks

• Hybrid work environment.