Acquisition Marketing Manager

Xometry

Lexington, KY

Full Time

Senior

11 days ago

Job Description

About the Role

Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry's digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity. Reporting to the Director of Marketing, the Acquisition Marketing Manager will be a key player in growing Thomas's network of advertisers in our B2B digital marketplace. This role will lead the acquisition marketing strategy for Thomasnet, driving new advertisers ('suppliers') to our industrial manufacturing marketplace and marketing services platform, helping businesses grow and users find ideal suppliers.

Key Responsibilities

Create, optimize, and evolve marketing strategies to acquire net-new suppliers and grow their presence on Thomas, owning the full funnel from prospect to conversion.
Identify the target audience and assess effective outreach strategies and channels.
Lead the planning and execution of integrated marketing campaigns, including the development of new campaigns, landing pages, and multi-channel marketing efforts.
Collaborate with the content marketing team to develop content supporting campaigns and with the performance media team to develop new channels and iterative improvements.
Manage and execute on a monthly and annual supplier communications and promotion calendar.
Work with cross-functional teams to develop a budget, execute campaigns, and measure results.
Analyze marketing campaign performance, including email metrics, conversion, and retention, to understand effectiveness and ROI.
Achieve campaign objectives and KPIs and develop a strategic plan to deliver.
Leverage software tools (HubSpot, Salesforce, Excel, PowerPoint, etc.) to inform a data-driven approach.
Lead and participate in cross-functional teams to develop product improvements and create an ideal supplier experience.
Collaborate with marketing partners and operations to execute campaigns and strategy, with a focus on lead flow, follow-up strategy, and funnel reporting.
Partner with and serve as a stakeholder for the sales team, specifically the SDR Manager and VP of Sales.
Provide sales enablement copywriting and outlining to support the sales team.

Requirements

7+ years of relevant experience in advertiser-side marketing, preferably in a digital marketplace and/or B2B setting.
BA/BS degree with a strong academic record.
Proficiency with HubSpot, Excel, Salesforce, PowerPoint, and Looker.
Experience executing customer marketing plans in a digital marketplace.
Experience working cross-functionally with operations, sales, product, and services teams.
Excellent communication, writing, and presentation skills, with high attention to detail.
Demonstrated ability to define and undertake work assignments with minimal supervision.
Data/ROI driven and comfortable owning revenue-related KPIs.
History of teamwork and willingness to contribute actively.
Solid project management skills with the ability to organize and prioritize.
Experience identifying customer success stories and executing campaigns to promote them.
Willingness to think creatively, test frequently, and learn from failure.

Nice to Have

Experience in a B2B digital marketplace environment.
Experience with multi-channel marketing and campaign management.
Familiarity with marketing automation and analytics tools.

Qualifications

BA/BS degree.

Benefits & Perks

Not specified in the description.

Working at Xometry

Xometry is an equal opportunity employer. All applicants will be considered without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. The role is hybrid, indicating a flexible work environment.

Apply Now