Administrative Development Associate

UnitedHealth Group

Eden Prairie, MN

Full Time

Mid Level

59k-105k

16 days ago

Job Description

About the Role

The Marketing Lead Development Associate is an individual contributor within the Lead Management team at Optum, part of UnitedHealth Group. The role involves managing lead processes, building relationships with sales and marketing partners, and supporting sales growth through market analysis, lead qualification, and utilization of marketing automation tools. The position offers a hybrid work environment near Eden Prairie, MN, with a focus on improving health outcomes and advancing health equity in a diverse and inclusive culture.

Key Responsibilities

Oversees and leads sales and non-sales inquiries across all healthcare segments from website forms and free text emails
Manages relationships cross-functionally within Marketing & Customer Operations, Growth Office (Sales), and respective team members
Contributes to campaign strategy activities related to qualifying leads to Marketing Qualified Lead (MQL) status
Maintains process documentation standards and templates for lead development processes
Utilizes marketing automation technology to upload lists through Marketo to Salesforce
Efficiently completes repeatable tasks and requests
Provides support for marketing for all segments and workflows
Uses pertinent data and facts to identify and solve a range of problems within area of expertise
Investigates non-standard requests and issues with little supervision
Prioritizes and organizes own work to meet deadlines
Provides explanations and information to others on topics within area of expertise

Requirements

3+ years of experience with a marketing automation tool such as Marketo or Eloqua
3+ years of experience with Salesforce
3+ years of Customer Service/Administration background
3+ years of experience with Microsoft Office Suite
2+ years of experience in Business administration, marketing administration and/or sales administration
Proven ability to use and manage email efficiently
Proven ability to qualify leads from webinars, trade shows, sales inquiry forms
Demonstrated ability to strategize and implement processes around new conversational marketing tools
Proven ability to support sales with strategy questions for qualifications
Ability to work in the Eden Prairie, MN, office at least 4 days per week

Nice to Have

Experience with Salesforce & Marketo
Expert knowledge of administration processes

Qualifications

Formal educational qualifications are not explicitly specified in the description

Benefits & Perks

Comprehensive benefits package
Incentive and recognition programs
Equity stock purchase
401k contribution
Salary range from $58,800 to $105,000 annually
Remote work flexibility in accordance with UnitedHealth Group's Telecommuter Policy

Working at UnitedHealth Group

Optum and UnitedHealth Group foster a culture guided by diversity and inclusion, committed to health equity, environmental responsibility, and equitable care. They emphasize making an impact on communities, supporting career development, and creating a healthier atmosphere through equal opportunity employment and a drug-free workplace.

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