Director Consumer Marketing CRM

About the Role

Key Responsibilities

• Lead the technical aspects of Quest patient communication across multiple business units, partnering with marketing and business leaders to understand business goals.
• Provide solution architecture for complex business problems and collaborate with internal teams to create and implement innovative high-quality solutions.
• Develop, test, and document email development, setup and query data extension, marketing automations, journeys, SMS communications, and campaign configuration.
• Administer the creation and management of new and existing Marketing Cloud instances and business units.
• Develop and document specific training requirements.
• Provide data model design and implementation.
• Implement key integrations between Marketing Cloud and the broader Quest IT ecosystem.
• Collaborate with internal and agency teams during workshops, discovery sessions, etc.
• Consult on best practices, governance, and compliance on marketing automation platforms within the organization.
• Manage an agile team within the Digital Center of Excellence with direct and indirect employees, including hiring, performance reviews, training, work prioritization, and coaching.
• Report to the Executive Director of Consumer Marketing.

Requirements

• 10+ years experience in developing technology solutions.
• 7+ years experience working on the Marketing Cloud and Salesforce.com platforms.
• Must have 5+ years experience managing agile teams.
• Experience with HTML, SQL, SOQL, or other similar languages.
• Experience using Marketing Cloud AMPscrip.
• Experience with APEX and REST/SOAP API.
• Deep expertise in marketing automation, cross-channel customer engagement tactics, analytics, and optimization.
• Ability to organize and lead cross-functional sessions resulting in clear requirements and technical design.
• Strong collaboration skills.
• Excellent analysis skills and the ability to develop processes and methodologies.
• Detail-oriented with the ability to rapidly learn new concepts, business models, and technologies.
• Skilled in system design including data modeling, integration design, and business process implementation.
• Demonstrated success in large or complex consulting projects.
• Strong written and oral communication skills.
• Excellent problem-solving skills.
• Ability to work independently and be self-driven.

Nice to Have

• Marketing Cloud Certifications including: Email Specialist, Marketing Cloud Developer, or Marketing Cloud Consultant.

Qualifications

• Bachelor's degree in computer science, business, marketing, etc.
• Master's degree in computer science, business, marketing, etc.

Benefits & Perks

• Employee stock purchase plan.
• Disability insurance.
• Health insurance, dental insurance, vision insurance.
• Flexible spending account.
• Matching gift program.
• Flextime.
• Opportunities for advancement.
• Day 1 Medical, supplemental health, dental & vision for full-time employees working 30+ hours.
• Well-being programs including annual health assessment, Blueprint for Wellness, healthyMINDS mental health program.
• Vacation and Flex Time, 6 Holidays plus 1 "MyDay" off.
• FinFit financial coaching and services.
• 401(k) pre-tax and/or Roth IRA with company match up to 5% after 12 months of service.
• Life and disability insurance, buy-up options.
• Flexible Spending Accounts.
• Annual incentive plans.
• Education assistance through MyQuest for Education.
• Career advancement opportunities.