Marketing Data Strategist

About the Role

Key Responsibilities

• Hands-on setup, configuration, and optimization of diverse martech platforms (e.g., Iterable, Braze, Hightouch, Segment, Google Analytics, Adobe Analytics)
• Build and manage customer journey automations, trigger-based campaigns, and advanced segmentation across platforms
• Design and implement data flows between CDPs and activation platforms, including identity resolution and real-time synchronization
• Execute technical implementations including API integrations, custom templates, tracking frameworks, and platform migrations
• Troubleshoot complex technical issues across the martech stack and maintain integration documentation
• Collaborate with cross-channel marketing teams to translate campaign strategies into technical implementations
• Build attribution models, A/B testing frameworks, and automated reporting dashboards
• Serve as the primary day-to-day technical contact for clients, managing ongoing platform optimization, troubleshooting issues, and handling detailed technical inquiries and requests
• Serve as technical subject matter expert for clients, providing training and platform selection guidance
• Conduct technical audits and health checks of existing martech implementations

Requirements

• 12+ years of hands-on experience implementing and managing marketing technology platforms
• Proficiency across diverse martech platforms such as email/messaging platforms (Iterable, Braze, Klaviyo, Mailchimp), Customer Data Platforms (Segment, Hightouch, mParticle, Tealium), Analytics platforms (Google Analytics, Adobe Analytics, Mixpanel), and Marketing automation (Salesforce Marketing Cloud, HubSpot, Marketo)
• 7+ years in a consultative or client-facing capacity, preferably in an agency environment
• Strong proficiency in JavaScript, SQL, HTML, CSS, and API integrations
• Experience building cross-channel marketing automation programs and platform migrations
• Advanced knowledge of web analytics implementation and marketing attribution modeling
• Excellent project management and communication skills
• Bachelor's degree in Marketing, Computer Science, Information Systems, or related field (or equivalent experience)

Nice to Have

• Platform certifications across various martech tools (Braze, Salesforce, Google Analytics, etc.)
• Experience with additional martech platforms (Salesforce Marketing Cloud, HubSpot, Marketo)
• Knowledge of data privacy regulations (GDPR, CCPA) and CDP platforms (mParticle, Tealium)
• Experience with data visualization tools and agile development methodologies

Qualifications

• Bachelor's degree in Marketing, Computer Science, Information Systems, or related field (or equivalent experience)

Benefits & Perks

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave