Specialist - Marketing Automation

Jcb North America

San Antonio, TX

Full Time

Mid Level

56k-70k

4 days ago

Job Description

About the Role

The Marketing Automation Specialist at JCB North America is responsible for executing and optimizing marketing automation efforts using Eloqua. This role involves developing workflows, managing email marketing programs, and working closely with the Marketing Operations Manager to integrate Eloqua with Salesforce, thereby enhancing marketing efficiency and effectiveness. JCB is a family-owned manufacturer of construction and agricultural equipment with a global presence and a focus on developing innovative, durable machinery tailored to customer needs.

Key Responsibilities

Develop and maintain automated workflows to support lead nurturing and customer engagement.
Support email marketing programs, including campaign creation, segmentation, and performance tracking.
Design and optimize lead scoring models to enhance marketing and sales alignment.
Collaborate with the CRM Manager to ensure seamless data integration between Eloqua and Salesforce.
Analyze key performance metrics and provide data-driven insights to improve marketing effectiveness.
Ensure compliance with data privacy regulations and email marketing best practices.

Requirements

Bachelor's degree in Marketing, Business, or a related field.
Experience in marketing automation.
Strong understanding of lead scoring, segmentation, and marketing automation best practices.
Experience integrating marketing automation platforms with CRM systems, preferably Salesforce.

Nice to Have

Eloqua certification or extensive hands-on experience with the platform.
Experience working in B2B marketing, preferably in manufacturing or heavy equipment industries.
Knowledge of demand generation strategies and customer journey mapping.

Qualifications

Bachelor's degree in Marketing, Business, or a related field.

Benefits & Perks

Flexible schedule.

Working at Jcb North America

JCB is a family-owned business that focuses on developing the latest technologies and incorporating them into their equipment. The company values innovation, durability, and customer-centric solutions, emphasizing a collaborative and supportive work environment.

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