Advanced Advertising Account Manager - Spectrum Reach

Spectrum

New York, NY

Full Time

Mid Level

74k-84k

6 days ago

Job Description

About the Role

The Advanced Advertising Account Manager is a strategic partner supporting the Enterprise Advanced TV Sales Team at Spectrum Reach®, the advertising sales business of Charter Communications, Inc. This role involves providing support to sales, customers, and cross-functional teams to drive strategy, planning, and account management for a portfolio of national brands across direct-sold and programmatic advertising. Spectrum Reach offers custom advertising solutions across multiple markets, leveraging data insights and creative services to help businesses reach their audiences on any screen.

Key Responsibilities

Support all efforts to simplify and enhance the customer experience for advanced TV deals.
Partner with Sales to understand client KPIs/ROIs and collaborate with cross-functional teams to develop effective proposals.
Utilize Spectrum's data assets and research metrics to create proposals including targeting and measurement recommendations.
Serve as a subject matter expert in advanced advertising for internal teams and customers across direct-sold and programmatic channels.
Understand key performance metrics for multi-screen campaigns to maximize inventory usage, ensure proposal delivery, and identify upsell opportunities.
Drive advanced advertising strategy and revenue by partnering with teams such as Marketing Research, Audience Analytics, Yield & Inventory, Product Data Insights, Data Sales & Reporting, Finance, and Traffic/AdOps.
Manage client relationships and act as a point of contact for client questions in partnership with Sales and Account Specialists.
Stay informed on marketplace trends related to clients and the advanced advertising industry.

Requirements

Expertise in the advanced advertising space and knowledge of media terms and media math.
Ability to differentiate client needs, such as branding campaigns versus call-to-action campaigns.
Understanding of relevant metrics for measuring campaign performance.
Demonstrated organizational skills and attention to detail.
Excellent problem-solving skills and ability to leverage cross-functional resources.
Experience supporting a team of Sales, Advertising, or Marketing professionals is preferred.
Effective verbal, written, and interpersonal communication skills, with the ability to translate data and prioritize workload under demanding deadlines.
Proficiency in computer software including MS Office and spreadsheets.
Collaborative mindset and readiness to work with multiple cross-functional departments.

Nice to Have

Experience in media sales or as a media buyer (3-5+ years).
Experience with CRM platforms and ad serving software.

Qualifications

Bachelor's degree (B. A.) from a four-year college or university preferred or an equivalent combination of education and experience.

Working at Spectrum

Charter Communications is committed to growing a workforce that reflects the customers and communities it serves, providing opportunities for employment and advancement to all team members. Spectrum is an Equal Opportunity Employer, including for job seekers with disabilities and veterans.

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