Advanced Advertising Account Manager - Spectrum Reach

About the Role

Key Responsibilities

• Support all efforts to simplify and enhance the customer experience for advanced TV deals.
• Partner with Sales to understand client KPIs/ROIs and collaborate with cross-functional teams to develop effective proposals.
• Utilize Spectrum's data assets and research metrics to create proposals including targeting and measurement recommendations.
• Serve as a subject matter expert in advanced advertising for internal teams and clients across direct-sold and programmatic channels.
• Understand key performance metrics for multi-screen campaigns to maximize inventory usage, ensure proposal delivery, and identify upsell opportunities.
• Drive advanced advertising strategy and revenue by partnering with teams such as Marketing Research, Audience Analytics, Yield & Inventory, and others.
• Manage client relationships and act as a point of contact for client questions in partnership with Sales and Account Specialists.
• Stay informed on marketplace trends related to clients and the advanced advertising industry.

Requirements

• Expertise in the advanced advertising space and knowledge of media terms and media math.
• Ability to differentiate client needs, such as 'branding' campaigns versus 'call to action' campaigns.
• Understanding of relevant metrics for measuring campaign performance.
• Strong organizational skills and attention to detail.
• Excellent problem-solving skills and ability to leverage cross-functional resources.
• Experience supporting sales, advertising, or marketing teams is preferred.
• Effective verbal, written, and interpersonal communication skills, with the ability to translate data and prioritize workload.
• Proficiency in MS Office and spreadsheets.
• Collaborative mindset and ability to work with multiple departments.
• Bachelor's degree from a four-year college or university preferred or equivalent experience.
• Experience with direct-sold and programmatic advertising, CRM platforms, and ad serving software.

Nice to Have

• Experience in media sales or as a media buyer for 3-5+ years.

Qualifications

• Bachelor's degree (B.A.) from a four-year college or university preferred or equivalent experience.

Benefits & Perks

• Comprehensive pay and benefits package that rewards contributions and supports well-being.
• Position salary generally between $74,000 and $84,000, with potential for bonuses and incentive-based compensation.