Advertising Consultant

About the Role

Key Responsibilities

• Fully conversant with all aspects of Berkshire Hathaway Automotive Marketing's ecommerce efforts, including website updates, eNewsletters, and eMail campaigns
• Manage these efforts as requested/required at the store level, provide follow up and resolve any problems or opportunities that are presented
• Coordinate production activities with outside advertising agencies for on time delivery of production materials by agency to media vendors
• Be expert in all Federal, State, and local laws with respect to automotive advertising and review all messages and campaigns for compliance
• Maintain a standardized budget system that will be utilized by all stores, Berkshire Hathaway Automotive Marketing, and to trigger all media purchases with media buying agency
• Coordinate and lead regular planning meetings between store leadership, agencies, and the media buying agency to put together strong marketing plans that are able to be executed with precision
• Implement early buying practices to maximize media spend efficiency
• Manage the internal and external process necessary for scheduling, obtaining approvals, and producing ads
• Assist media service team with strategy and media analysis as needed
• Build and maintain dealership relationships including managing direct accounts' strategic advertising plan, production and schedules
• Serve as each assigned store's "marketing expert"

Requirements

• Bachelor's Degree in Advertising, Marketing, Broadcasting/Communications, Public Relations or related field
• Proficient in Microsoft Office Suite programs including Excel and Word
• 5 years corporate marketing and/or advertising agency experience preferred
• Experience collaborating and communicating effectively with internal and external clients
• Ability to manage multiple projects by multi-tasking, effective time management and prioritizing workload
• Ability to adjust set priorities and workflow as required
• Excellent communication, attention to detail and organization skills
• Strong client service ability and confidence with store leadership
• Excellent presentation, negotiation and communication skills
• Interest and working knowledge of automotive sales and business principles
• Ability to travel to out-of-state dealership clients as needed
• All potential employees must pass pre-employment testing including a background check and drug screen

Nice to Have

• Experience in the automotive industry
• Experience with marketing and advertising software for client and project management

Qualifications

• Bachelor's Degree in Advertising, Marketing, Broadcasting/Communications, Public Relations or related field
• Proficient in Microsoft Office Suite programs including Excel and Word
• 5 years corporate marketing and/or advertising agency experience preferred

Benefits & Perks

• Paid training and development
• Brand new, state-of-the-art office
• Career growth opportunities
• Medical and dental coverage
• Employee Recognition
• Paid vacation
• 401(k) with company match