Go-To-Market Lead, Commerce Media

Accenture

Hartford, CT

Full Time

Senior

1 day ago

Job Description

About the Role

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. We help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Our Optimization Services team, part of Commerce practice, connects brands and consumers across all channels, leveraging omnichannel capabilities to drive revenue and efficiency through retail and direct-to-consumer channels, backed by data, insights, and innovative technology.

Key Responsibilities

Leading retail media go-to-market strategies, building custom solutions that solve client challenges, and consulting with high profile clients.
Being the resident expert on all retail media networks, maintaining platform certifications, and staying up to date on industry trends.
Contributing to and supporting established best practice delivery optimization processes, client communication, and related activities.
Managing multiple client accounts seamlessly within tight timelines and work cadence.
Staying informed on recent updates for impactful platforms and technologies, including policies, insights, restrictions, and performance implications.
Providing data analysis of campaign performance metrics to develop optimization approaches for different buying models and techniques.
Updating key stakeholders, including clients and account teams, on campaign and account performance through regular and ad-hoc reporting and meetings.
Researching digital media content trends and providing thoughtful Point of Views (POVs) to internal media teams.
Exploring client advertising opportunities across e-commerce platforms such as Amazon DSP, Target.com, and conventional DSPs like The Trade Desk and StackAdapt.

Requirements

A minimum of 10+ years of strategic experience working within the Retail Media ecosystem (Retail, Agency, Brand, Mar-Tech, and/or Ad-Tech).

Nice to Have

Working knowledge of multiple platforms such as Amazon Media Services, The Trade Desk, StackAdapt, Roundel, Walmart Connect, Meta, Google, etc.
Ability to build strong data-driven insights within PowerPoint decks and deliver concise stories.
Interest in the dynamic and complex interaction between e-commerce and digital advertising.
Willingness to expand expertise and learn in other channels and platforms.
Adaptability and flexibility to transition between diverse projects and campaigns.
Experience developing professional relationships with clients and integrating into their ongoing operations.
Attention to detail and action-oriented mindset.
Strong business management and organizational skills.
Experience with Excel, organizing and consolidating multiple data sources for analysis.

Qualifications

Educational background is not explicitly specified, but extensive experience in retail media is required.

Benefits & Perks

Information on benefits is available via the provided link.

Working at Accenture

Accenture Song fosters innovation and client-centric solutions, emphasizing growth, creativity, and leveraging technology to deliver impactful results.

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