Director Marketing Communications

AT&T

Atlanta, GA

Full Time

Director

141k-212k

1 day ago

Job Description

About the Role

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered. The role is based in Atlanta, GA, Dallas, TX, or El Segundo, CA. The Director (Media Strategy) is at the heart of AT&T's Cricket Wireless paid media team, responsible for designing best-in-class media strategies and ad experiences across all facets of the program, including Mass and Performance Media. The role involves working closely with AT&T's media agency of record, analyzing performance, managing budgets, and providing thought leadership in media landscape intelligence. The position is part of AT&T's Marketing & Growth Organization, which drives sustainable growth through understanding customers, creating compelling products and experiences, and building a culturally relevant brand.

Key Responsibilities

Integrated media strategy, planning, execution, and measurement across all paid media channels for the Cricket Prepaid media plans.
Work in close partnership with AT&T's media agency of record (Hearts & Science) on all components of the media plan and investment process from briefing to reconciliation.
Consistent and actionable performance analysis and reporting to improve media plan performance and communicate results to Cricket Wireless media, marketing, and commercialization executive leadership.
Manage budgets and media operations.
Provide media landscape intelligence and thought leadership.

Requirements

Experience in integrated media planning with an emphasis in digital media and marketing.
Management of large-scale media investments and agency resources.
Change management capability to drive transformation in media operations and adapt to industry trends.
Marketing science and analytics background with ability to review, understand, and present plan performance.
Excellent written and verbal communication skills.
Ability to make informed, data-driven decisions quickly and confidently.
Bachelor's degree (Advanced degree preferred).
10+ years of experience in media, advertising, digital strategy, or marketing within an agency or marketing-driven organization.
3+ years of supervisory experience.

Nice to Have

Advanced degree in a related field.

Qualifications

Bachelor's degree (Advanced degree preferred).
10+ years of experience in media, advertising, digital strategy, or marketing.
3+ years of supervisory experience.

Benefits & Perks

Medical/Dental/Vision coverage.
401(k) plan.
Tuition reimbursement program.
Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays).
Paid Parental Leave.
Paid Caregiver Leave.
Additional sick leave beyond state and local law requirements.
Adoption Reimbursement.
Disability Benefits (short term and long term).
Life and Accidental Death Insurance.
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal.
Employee Assistance Programs (EAP).
Extensive employee wellness programs.
Employee discounts up to 50% on eligible AT&T mobility plans, accessories, internet, and phone.

Working at AT&T

Join a global leader in communications and technology, where you'll be empowered to lead transformation and make a difference through company-sponsored initiatives and employee networks. AT&T fosters a culture of innovation, inclusivity, and impact, rewarding employees for their contributions and encouraging them to go above and beyond to connect and network with others.

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