Advertising Program Mgr Advertising Program Mgr

About the Role

Key Responsibilities

• Develop and implement persona-driven, data-informed media strategies in collaboration with internal stakeholders and external partners.
• Build and manage comprehensive media plans, including platform selection, timing, and partner mix.
• Coordinate with creative teams to align campaign assets and timelines for successful launches.
• Act as the primary point of contact for external media agencies and partners, ensuring clear communication and alignment.
• Monitor campaign performance, identify optimization opportunities, and adjust media plans accordingly.
• Track and report on key performance indicators (KPIs) and campaign metrics, presenting insights to marketing leadership.
• Explore and evaluate new media opportunities to effectively reach target audiences.
• Assess media partners and placements, recommending strategic integrations into campaigns.
• Support global brand awareness by collaborating with international teams on localized media efforts.
• Prepare and deliver reports and presentations to key stakeholders.

Requirements

• 6+ years of experience in marketing, advertising, or a related field.
• 3+ years of hands-on experience in media planning or a similar role.
• Strong understanding of media channels, platforms, and buying strategies.
• Experience with campaign performance metrics and optimization techniques.
• Skilled in building and delivering compelling presentations.
• Excellent communication, collaboration, and project management skills.
• Analytical mindset with the ability to interpret data and translate insights into action.

Nice to Have

• N/A (not explicitly specified in the description)

Qualifications

• Educational background is not explicitly specified, but formal qualifications are implied through experience requirements.

Benefits & Perks

• Paid leave for new and adoptive parents, medical coverage for IVF services, and reimbursement to help offset adoption and surrogacy expenses.
• 45% company match on total employee 401(k) contributions up to the IRS annual limit.
• Unlimited paid time off to rest, recharge, and pursue personal aspirations.
• Competitive salary range of $78,800 to $113,300, with potential short-term and long-term incentives.
• Comprehensive benefits available through UKG's careers site.