Sales and Campaign Planning Specialist

Circle K Corporation

Charlotte, NC

Full Time

Mid Level

2 days ago

Job Description

About the Role

This position will report to the Senior Manager, Media Sales Planning and play a critical role in supporting the initiatives of the Global Digital Platforms team through effective management and planning of campaigns and promotions on on-site owned digital screens. The Campaign Planner will be a key contact for the Sales team and will need to work efficiently and effectively with multiple functions of the Global Digital Platforms and Global Marketing team to include sales management, content operations, ad schedulers, as well as CPG clients and partners. The individual needs to be a high-achiever with superior communication skills who is a reliable self-starter, results driven and effective at collaborating across teams to drive desired results.

Key Responsibilities

Serve as the planning and campaign management lead for all on-site digital platforms
Responsible for the complete lifecycle of all campaigns, including pre-sales strategy, reserving/booking inventory, responding to RFPs, creating/updating insertion orders, creative management, campaign stewardship, reporting, and post campaign analysis
Lead in the creation of proposals for incoming RFPs by creating media plans to meet advertiser and category objectives
Respond to sales requests about inventory, ad products, creative specifications, and research
Ensure campaign plans include accurate pricing and utilize approved products and available inventory while adhering to defined business processes to ensure optimal program performance
Effectively communicate program details to internal operation and content management teams
Recommend tactical changes to maximize campaign performance
Act as a key client contact, developing and maintaining strong relationships while offering innovative solutions to clients' business needs

Requirements

Bachelor's degree in Business/Marketing, Advertising, or related field with retail
2-3 years' experience in agency or media planning responsibility
Understanding of CPG companies, shopper marketing, and digital marketing go-to-market strategies
Strong communication skills with diligent work ethic, highly organized individual
Ability to multi-task and function well under pressure and tight delivery timeframes in a fast-paced, dynamic environment
Proficiency in navigating multiple priorities and adaptable to changes and shifts of priorities
Must be self-motivated, driven and able to work independently as well as part of a team
Ability to think outside-the-box and demonstrate creative problem solving
Proficiency in MS software (Word, Excel, PowerPoint, and Outlook)

Nice to Have

Experience in retail sales and marketing

Working at Circle K Corporation

Circle K is an Equal Opportunity Employer. The company complies with the Americans with Disabilities Act (ADA) and all state and local disability laws. Applicants with disabilities may be entitled to reasonable accommodations. The company emphasizes inclusivity and compliance with legal standards for equal employment opportunity.

Apply Now