Senior Media Strategist, Planning

About the Role

Key Responsibilities

• Develop media plans and recommendations for a range of assigned clients by translating their strategic visions into media objectives to accomplish client goals such as direct response, awareness, persuasion, and advocacy.
• Analyze ongoing and historical performance data to identify opportunities for improvement, make strategic recommendations, and generate reporting and insights to drive optimization.
• Maintain a strong point of view on measurement, attribution, and conversion tracking, and apply that knowledge to strategic recommendations and ongoing campaign management.
• Participate in and often lead client-facing interactions to deliver media strategies and help clients understand how tactical media plans will achieve their business objectives.
• Collaborate with internal and external teams, including media planners, strategists, account directors, designers, and analysts, to produce campaigns, creative ideas, audience and target recommendations, and experimental designs.
• Stay current with the latest digital media trends by maintaining relationships with media partners and engaging in media R&D projects.

Requirements

• 4-6 years of experience in cross-channel media planning, including digital and traditional media.
• Demonstrated experience translating client business goals into cohesive media strategies and KPIs, managing large-scale, multi-channel campaigns that meet those goals.
• Deep understanding of all aspects of media strategy, planning, campaign management, analysis, reporting, and the tools and platforms used.
• Ability to effectively manage multiple clients and projects on time and within budget while meeting performance goals.
• Exceptional attention to detail, especially regarding budgeting, pacing, spend tracking, vendor relationships, and reporting.
• Ability to adapt to new situations, solve problems quickly, and communicate effectively with team members and clients.
• Passion for delivering change, comfort with ambiguity, curiosity, and a commitment to quality and continuous improvement.
• A testing evangelist mindset, viewing results as learning opportunities to improve future campaigns.
• Humility in victory and constructiveness in defeat, with an emphasis on empathy, communication, collaboration, and respect.

Nice to Have

• Experience with media R&D projects and maintaining relationships with media partners.
• Experience managing vendor relationships and paperwork.

Qualifications

• 4-6 years experience in cross-channel media planning, including digital and traditional media.

Benefits & Perks

• Unlimited time-off (including sick, personal, and vacation days).
• $1,250 annually in professional development funds.
• Competitive health, dental, and vision insurance.
• Inclusive family planning coverage, including fertility, surrogacy, and adoption benefits.
• Flexible and health savings accounts.
• 401K with employer match.
• Generous paid holiday schedule.
• 12-week fully-paid parental leave for all parents-to-be.
• Short-term and long-term disability insurance.
• Pre-tax commuter benefits.
• Remote work flexibility.