Media Director

WPP

Kansas City, MO

Full Time

Director

75k-180k

1 day ago

Job Description

About the Role

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

Key Responsibilities

Manage the flow of client media-related issues, creating solutions and resolving problems.
Develop and maintain excellent relationships with clients.
Establish timetables for the development of plans.
Support the growth and development of junior team members.
Develop media plans that support the client's marketing objectives.
Continually reinforce consumer behaviors in the integrated idea development process.
Empower innovative ideas by bringing appropriate new media technologies and capabilities to the ideation conversation.
Identify opportunities for content partnerships and multi-platform media partnerships.
Create media plan recommendations and alternatives.
Select media channels and determine scheduling.
Analyze competitive activity in the marketplace.
Present media plans to clients.
Work with the analytics team to develop a measurement framework for campaigns.
Work with the analytics team to measure media performance, make recommendations for optimization.
Develop recap reporting to understand and document final campaign performance against goals and critical learnings.
Ensure media plans are executed as planned and approved, on schedule and within budget.
Regularly meet with media and industry reps to develop and maintain expertise on available technologies and capabilities.

Requirements

About 10+ years of experience with media planning and performance media. Agency experience required.
Team management experience.
Client facing experience.
Demonstrated ability to manage and lead across cross functional internal teams and lead with external clients, partners and vendors.
Strong experience and integration with research/planning and analytics/measurement/optimization.
Outstanding verbal and written communication skills.
Adept at using media research and planning tools to determine audience size and attributes.
Ability to stay calm under pressure.

Nice to Have

Experience with innovative media technologies and capabilities.
Experience in travel/tourism industry is a plus.

Qualifications

Minimum of 10+ years of experience in media planning and performance media.

Benefits & Perks

Full spectrum of group health coverage options (medical, dental, vision).
Generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution).
Variety of paid time off offerings to support work-life balance.
Growth-oriented opportunities with training and development through VML and WPP.

Working at WPP

We champion a culture of people that do extraordinary work. Our consciously cultivated culture aims to embody behaviors that build an inclusive community, bringing positivity and active listening into the workplace while empowering creative bravery. We foster a culture of real-time feedback, growth-oriented mindset, and continuous personal and professional development.

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