Sr Manager, Channel Strategy & Operations - Lowes Media Network Sr Manager, Channel Strategy & Operations - Lowes Media Network

About the Role

Key Responsibilities

• Manage the in-house hands-on team responsible for activating multi-million-dollar media budgets, ensuring adherence to best practices and driving cross-channel performance.
• Lead the creation and evolution of multi-channel strategy guides that align with business objectives and growth goals.
• Collaborate with internal teams and external vendors to develop and implement new workflows and operational models that improve efficiency and client satisfaction.
• Stay abreast of ad tech advancements, competitive trends, and partner capabilities; apply this knowledge to foster innovation and improve digital marketing outcomes.
• Lead rigorous testing and optimization efforts across digital channels; define success metrics, report key insights, and iterate strategy based on performance data.
• Manage prioritization of onsite inventory and channel capabilities; translate business needs into actionable product roadmaps and functional requirements.
• Directly manage team members while influencing global, cross-functional teams within a matrixed environment; foster a culture of collaboration, accountability, and operational excellence.

Requirements

• Bachelor's Degree in Business, Marketing or Communications or equivalent work experience.
• 8-10 Years in Marketing, Media or related work experience.
• 6 years of experience running campaigns on the Google tech stack and on social media channels.
• Demonstrated success leading digital media buying teams.

Nice to Have

• Master's Degree in Business, Marketing or Communications.
• +R23 years of Agency Experience.

Qualifications

• Educational background in Business, Marketing or Communications (Bachelor's or Master's preferred).
• Experience with digital media campaigns, particularly on Google and social media platforms.

Benefits & Perks

• Up to 10 weeks of paid maternity leave.
• 4 weeks of paid parental leave.
• Competitive salary range of $110,900.00 - $185,200.00 annually.
• Supportive management environment.
• Recognition as one of the 2023 NBIC Best of the Best Companies for Inclusion.