Senior Media Manager (Media Planning)

WPP

New York, NY

Full Time

Mid Level

45k-100k

1 day ago

Job Description

About the Role

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

Key Responsibilities

Conduct daily campaign check-ins to ensure all required campaigns are live, paused, or ended as needed.
Manage digital platform spend and pacing, re-allocating unspent dollars based on calculations, performance, and business objectives.
Develop Platform Trafficking Sheets by interpreting requirements briefs within the parameters of specific platforms, campaigns, and objectives.
Provide recommendations to the analytics team and Media Strategist for changes within bid strategies, audiences, and creatives.
Upload and edit digital campaigns within Digital Media Platforms (Meta Business Manager, DV360, Google Ads, LinkedIn, and more).
Utilize and understand large data dumps to upload, change, and create campaigns through bulk processes.
Navigate through all digital platforms required to service a client.
Identify platform optimization needs and work with Media Strategists and/or Associate Media Director to level-set performance.
Interpret and execute media optimization roadmaps across channels, independently from direct reports.

Requirements

About 3 years experience within digital media, agency experience preferred.
Understanding of digital media buying, trafficking, and pacing across Paid Search, Programmatic, and Paid Social channels.
Experience working with external vendors &amp; partners on media execution.
Strong self-management and time management skills.
Professional and proactive communication skills.
Strong Excel spreadsheet experience.
Proven experience in planning and managing digital media campaigns.
Proficiency in digital media platforms such as Meta Business Manager, Programmatic DSPs, Google Ads, Prisma, and other media planning tools.
Excellent analytical and problem-solving skills.
Strong communication and collaboration abilities.
Ability to work independently and as part of a team.

Nice to Have

Agency experience in digital media planning and execution.
Experience with media planning tools beyond those listed.
Additional technical skills related to digital advertising platforms.

Qualifications

Educational background not explicitly specified, but relevant experience required.

Benefits & Perks

Competitive benefits including full spectrum of group health coverage options (medical, dental, vision).
Generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution).
Variety of paid time off offerings supporting work-life balance and wellness.
Growth-minded opportunities with training and development through VML and WPP.

Working at WPP

We champion a culture of people that do extraordinary work. We aim to embody behaviors that build an inclusive community, bringing positivity and active listening into the workplace while empowering creative bravery. We foster a culture of real-time feedback, growth-oriented mindset, and continuous learning through training opportunities. Our hybrid work approach encourages collaboration and connection, with teams in the office an average of four days a week. We value diversity and inclusion, striving to create a respectful environment where everyone feels they belong and has equal opportunities to progress.

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