Senior Media Associate (Hybrid) - Tristate area

About the Role

Key Responsibilities

• Assist in overseeing media campaign workflows, ensuring seamless execution from planning to launch for assigned campaigns
• Support the Media Strategist to ensure the media agency provides ad specs, trafficking instructions, asset clearance, assets rights and approvals for assigned campaigns
• Troubleshoot campaign discrepancies, tagging issues, and data tracking challenges with the agency or internal teams
• Track and provide approved creative rotation and schedules to key stakeholders for assigned campaigns
• Oversee digital tracking such as feed management, tagging, landing pages, URL, correct ad specs, and trafficking for each campaign
• Apply brand safety rules and monitor fraud exposure by partner
• Work with data team to manage 1P data uploads and activation for media partners
• Identify opportunities for process optimization and/or automation; work with Media Strategist to elevate recommendations to Media Director where relevant
• Partner with the measurement team to ensure campaigns are tracked and managed for measurement
• Support the Media Strategist in developing regular campaign reporting including pulse reports, wrap reports and one-off measurement requests
• Understand campaign business objectives and media benchmarks. Help with analyzing campaign performance and providing relevant insights
• Support with the development of monthly business updates and QBR materials as-needed

Requirements

• Bachelor's Degree in Marketing, Communication, Advertising
• 3-5 years experience in Media Buying, Digital Media, Account Management
• Microsoft Outlook
• Microsoft Excel
• Microsoft Word
• Microsoft PowerPoint
• Excellent written & verbal communication skills
• Self-Starter
• Detailed Oriented
• Problem Solver
• Strong Collaboration Skills
• Process Management

Qualifications

• Bachelor's Degree in Marketing, Communication, Advertising
• 3-5 years experience in Media Buying, Digital Media, Account Management