Sr. B2B Media Manager
Adobe
Job Description
About the Role
Changing the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The Growth Marketing & Insights team at Adobe is seeking a dynamic Sr. B2B Media Manager to join our Americas Media team. In this role, you will develop and implement segment-specific media strategies, focusing on performance optimization and channel innovation, working closely with various teams to translate marketing strategies into impactful cross-channel media programs that drive pipeline growth and brand engagement.
Key Responsibilities
- Partner with campaign and sales teams to align media plans with upper and lower funnel campaign objectives and ABM priorities.
- Collaborate with creative and content teams to tailor messaging for emerging and non-traditional media channels.
- Work with internal teams and external agencies to support the execution and optimization of paid media campaigns.
- Stay current on B2B media trends, new technologies, and vendor offerings, proposing test-and-learn pilots that drive differentiation.
- Develop and implement full-funnel B2B digital media strategies across traditional and emerging channels.
- Identify, evaluate, and scale media on platforms like Reddit, Quora, YouTube, podcast ads, and other innovative channels.
- Activate and optimize campaigns across traditional channels, programmatic, paid social, and digital video.
- Apply segmentation strategies for corporate and mid-market audiences.
- Leverage campaign performance insights to optimize media spend and drive continuous improvement.
- Partner with analytics teams to translate data into actionable recommendations.
- Support test-and-learn initiatives with clear hypotheses, measurement frameworks, and post-campaign analysis.
Requirements
- Bachelor's degree in Marketing, Business, or a related field.
- 6+ years of experience in B2B paid media strategy and execution.
- Hands-on experience with Account-Based Marketing (ABM) and full-funnel media campaigns.
- Proven ability to scale performance across emerging digital platforms.
- Strong analytical approach with experience interpreting campaign performance data.
- Excellent collaboration and communication skills.
Working at Adobe
Adobe is passionate about empowering people to create and transform digital experiences. We are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We value innovation, collaboration, and diversity, and strive to make our workplace inclusive and accessible to all.
Job Details
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About Adobe
Website
adobe.com
Company Size
10000+ employees
Location
Austin, TX
Industry
Software Publishers
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