Media Marketing Manager, OOH, Print, & Publisher, North America

About the Role

Key Responsibilities

• Support the strategic planning, execution, and optimization of 360° paid media campaigns across North America to communicate Ralph Lauren's brand message in an elevated, impactful manner.
• Drive brand visibility, engagement, and innovation across various Ralph Lauren lines and partnerships including Polo Ralph Lauren, Ralph Lauren Purple Label & Collection, Fashion Shows, Sports Partnerships, Home, Fragrance, and more.
• Lead day-to-day campaign operations including media planning, audience segmentation, creative briefings, and platform-specific executions.
• Oversee media buying across Print, OOH, and Digital, ensuring placements reflect a premium, brand-safe environment.
• Manage RFP processes and partner selection for digital media buys, aligning with campaign objectives and budget constraints.
• Collaborate with Paid Social and Performance Marketing teams to ensure full-funnel and cross-channel alignment.
• Coordinate with Creative and Content teams to ensure assets are elevated, platform-appropriate, and aligned with campaign needs.
• Serve as the liaison between internal teams, external media agencies, and vendors to foster strong, collaborative relationships.
• Identify and test new offline and online media executions, tools, and trends to drive innovation.
• Manage the creative briefing process to ensure timely asset delivery and successful campaign execution.
• Track and manage media budgets, including PO creation, invoicing, coding, and reconciliation.
• Maintain documentation related to campaign spend, media calendars, creative assets, and agency deliverables for tracking and reporting.
• Monitor and analyze campaign performance, providing insights for optimization and future strategy.
• Produce brand plan decks and post-campaign reports with insights and learnings for teams and leadership.
• Manage, mentor, and motivate the Media Marketing Associate to ensure success and professional growth.

Requirements

• Experience in media marketing, ideally within a lifestyle or fashion brand or agency.
• Bachelor's degree in Marketing, Communications, Advertising, Business, or related field preferred.
• Exceptional PowerPoint skills and a strong eye for visual storytelling.
• Deep knowledge of luxury consumer behavior and current offline and online media trends.
• Proven ability to manage large-scale budgets and deliver measurable outcomes.
• Strong leadership, project management, and stakeholder engagement skills.
• Excellent communication skills and ability to thrive in a fast-paced, collaborative environment.
• Demonstrated success in designing, executing, and optimizing paid media campaigns.
• Strategic understanding of how creative assets influence the customer journey.
• Ability to lead projects from concept through execution and post-campaign analysis.
• Strong interpersonal skills for collaboration across diverse teams.
• Highly organized and self-motivated, capable of managing multiple initiatives independently.
• Knowledge of platforms such as Monday.com, Figma, Aravo, Ariba is a plus.

Nice to Have

• Knowledge of platforms like Monday.com, Figma, Aravo, Ariba.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Business, or related field (preferred).

Benefits & Perks

• Robust benefits package, above-market time off, hybrid working arrangements, incentive compensation where applicable, and varied learning opportunities.