Advisor, Content & Channel Performance Analyst

About the Role

Key Responsibilities

• Track and measure campaign performance across multiple channels, ensuring alignment with overall marketing objectives.
• Serve as a strategic partner to the communications team, ensuring measurement design and clear goals align with business needs and are integrated into all communications initiatives from the outset.
• Conduct deep-dive analyses on key metrics such as engagement rates, reach, sentiment, website traffic, and conversions to identify trends and measure campaign success.
• Analyze content performance to determine which topics, formats, and messaging resonate most with our audience, providing recommendations for future content creation.
• Evaluate the performance of different communication channels to inform where we should invest our time and resources, ensuring we're reaching our audience on the right platforms.
• Create clear and compelling reports and dashboards that translate complex data into easy-to-understand insights and strategic recommendations for the communications team and leadership.
• Design and execute A/B tests on content, messaging, and channels to optimize performance and drive continuous improvement.
• Analyze and interpret channel and first-party data to uncover insights that inform decision-making and strategy development.
• Guide the use of first-party data to build attribution models that help accurately measure what channel touchpoints are driving conversions.
• Contribute to the development and maintenance of a robust data governance framework that promotes data quality, accessibility, and ethical use.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5+ years experience in Data Analysis, Content & Channel Performance or related field.
• Demonstrated experience using web analytics platforms (e.g., Google Analytics, Adobe Analytics) and social media analytics tools (e.g., Sprout Social, Brandwatch).
• Proven experience in analyzing communication channels like email newsletters and internal communications to measure impact.
• Strong proficiency in data visualization tools (e.g., Tableau, Power BI) to build reports and dashboards.
• The ability to collect, interpret, and analyze large datasets to find meaningful insights.
• The skill to translate data into a clear and compelling narrative for both technical and non-technical audiences.
• A strong understanding of the metrics and best practices for various communication channels, from digital to traditional.
• The capacity to connect content and channel performance to broader business and communications goals.
• Meticulousness in data accuracy and reporting.
• Proactive and self-motivated approach, with the ability to anticipate needs and take initiative.
• Flexibility and adaptability to changing circumstances and evolving priorities.
• A collaborative and supportive team player, with a commitment to contributing to the success of the organization.
• A creative mindset, with the ability to generate innovative ideas for engaging and effective communication.

Nice to Have

• Experience with data governance frameworks.
• Experience with attribution modeling.
• Experience working in a corporate communications environment.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5+ years experience in Data Analysis, Content & Channel Performance or related field.

Benefits & Perks

• Competitive compensation and benefits programs including variable pay, healthcare coverage, retirement plan, insurance, and time off programs.
• Training and development opportunities, mentoring, volunteering opportunities, and employee networking groups.
• Work-life balance initiatives, health and wellness programs, hybrid work models, and alternative work schedules.