Media Performance Forecasting Sr Analyst

DirecTV

El Segundo, CA

Full Time

Senior

96k-175k

3 days ago

Job Description

About the Role

The Media Performance Forecasting Sr Analyst at DIRECTV is responsible for predicting customer engagement metrics such as website traffic and call activity generated by paid media impressions. This role involves building forecasting models, partnering with media and digital strategy teams, monitoring attribution paths, identifying behavioral patterns, and creating actionable dashboards. The position supports operational planning and media spend allocations, with a focus on performance forecasting across various digital channels in a remote work environment.

Key Responsibilities

Build and evolve forecasting models to predict .com and app traffic, call volume, and conversion rates from paid media impressions across display, search, social, OTT, and more.
Partner with media and digital strategy teams to estimate performance of campaigns across key digital touchpoints.
Monitor and model attribution paths from impressions to site/app engagement and customer calls.
Identify behavioral patterns and performance anomalies through granular traffic and campaign data.
Connect forecast insights to operational planning for call center staffing, digital experience optimizations, and media spend allocations.
Create dashboards and visualizations that make complex data actionable for stakeholders across marketing, finance, and tech.
Continuously refine models to reflect evolving customer behavior and media consumption trends.

Requirements

Bachelor's in Data Science, Marketing Analytics, Statistics, or similar; advanced degree a plus.
3 - 5 years of experience in media or digital analytics, ideally with focus on performance forecasting.
Hands-on experience with forecasting tools and methods (time-series, regression, causal impact analysis).
Proficient with SQL, Python/R, and BI tools like Power BI, Tableau, or Looker.
Understanding of paid media performance metrics and attribution modeling.
Familiarity with digital behavior tracking (e.g., web/app analytics, CDPs, MMPs).

Nice to Have

Experience with streaming service analytics or app-focused marketing campaigns.
Exposure to customer journey platforms (e.g., Adobe Analytics, Mixpanel, Google Analytics 4).
Understanding of media mix modeling and incrementality testing.

Qualifications

Relevant educational background in Data Science, Marketing Analytics, or Statistics.
Experience in media or digital analytics with a focus on forecasting.

Benefits & Perks

Competitive salary ranges based on role, level, and location, with total compensation including bonus and benefits.
Remote work opportunity anywhere in the United States.
Supportive work environment with market-competitive pay designed to attract and retain employees.

Working at DirecTV

DIRECTV values innovation and expertise, offering a dynamic environment that supports remote work and career growth. The company emphasizes competitive compensation, compliance with local employment laws, and a commitment to diversity and inclusion.

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