AI Product Marketing Practice Lead

Wex

New York, NY

Full Time

Mid Level

57k-75k

2 days ago

Job Description

About the Role

This is a remote position, however, the candidate must reside within 30 miles of one of the following locations: Portland ME, Chicago IL, Boston MA, Washington DC, Dallas TX, San Jose CA, Seattle WA, or New York City NY. WEX is seeking an innovative AI Product Marketing Operations Manager to design and deliver processes, automations, and playbooks that help the Product Marketing team scale with AI. The role involves experimenting, prototyping, and rolling out solutions that improve how the team goes to market, with a focus on building systems, testing new tools, and finding smarter ways to work.

Key Responsibilities

Redesign Workflows with AI - Look at the whole workflow, question assumptions, and rebuild processes with AI - not just automate broken steps. Build repeatable workflows for competitor monitoring, trend synthesis, industry reporting, persona insights, and content acceleration.
Boost Productivity & Insights - Spot inefficiencies in Product Marketing and design AI automations or templates to save time, improve quality, and turn raw data (qualitative + quantitative) into actionable insights.
Enablement at Scale - Create AI-enabled templates for sales tools (battlecards, one-pagers, messaging frameworks) that Product Marketers can adapt quickly.
Coach & Evangelize - Train the team on how to use AI effectively, balancing speed with originality and accuracy.
Learn & Grow - Stay current on emerging AI and automation trends, and propose new applications that help the team work smarter.
Measure Impact - Track adoption, usage, and productivity gains, and report back on the difference your work makes.

Requirements

Previous internship experience required, 1-3 years of experience in product marketing, marketing operations, strategy, or related fields.
Bachelor's degree or equivalent experience in business, marketing, engineering, computer science, or a related field.
Hands-on experience applying AI tools (e.g., ChatGPT, Claude, Perplexity, Zapier/Make, Notion AI, or similar) to real projects.
Strong problem-solver who enjoys building processes, experimenting with new tools, and scaling best practices.
Analytical mindset - comfortable working with structured and unstructured data.
Entrepreneurial drive: self-starter, comfortable with ambiguity, motivated to deliver measurable impact.
Excellent communication skills - able to translate technical/AI-driven outputs into clear, simple recommendations.

Nice to Have

Experience with automations and workflows in tools like Zapier/Make.
Knowledge of industry trends in AI and automation.
Experience in scaling processes within a marketing or product team.

Qualifications

Bachelor's degree or equivalent experience in relevant fields.

Benefits & Perks

Comprehensive and market competitive benefits including health, dental and vision insurances.
Retirement savings plan, paid time off, health savings account, flexible spending accounts.
Life insurance, disability insurance, tuition reimbursement, and more.

Working at Wex

WEX is a Fortune 1000 company that values innovation and impact. The role offers an opportunity to experiment, build, and influence how AI is integrated into a strategic team, emphasizing a culture of continuous learning and measurable impact.

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