Amazon Merchandising and Marketing Director

About the Role

Key Responsibilities

• Develop and implement a comprehensive Amazon marketing and visual merchandising strategy aligned with the company's overall business objectives, driving profitable growth for the 1P business.
• Conduct market research to identify emerging trends and customer preferences.
• Oversee the development, planning, and content of Amazon marketing campaigns, including Amazon Ads (Sponsored Products, Sponsored Brands, Display Ads, etc.) and promotional activities.
• Define clear objectives and KPIs for Amazon marketing and merchandising.
• Lead the end-to-end optimization of Amazon Product Detail Pages (PDPs), including A+ Content, titles, bullet points, imagery, and keyword integration for new and existing ASINs, ensuring compliance and best practices.
• Spearhead Brand Store development and merchandising strategies to improve navigation, education, and conversion rates.
• Manage and optimize product listings, focusing on compelling content, brand consistency, and adherence to marketplace algorithms.
• Conduct A/B testing and performance analysis to refine product positioning and enhance conversion rates.
• Partner with marketing, creative, and content teams to ensure content needs are met and launched on time.
• Collaborate with the Amazon account team on operational and commercial needs, acting as a cross-functional lead.
• Monitor and analyze key Amazon KPIs, including Buy Box ownership, sales velocity, conversion rate, IPI, and Glance Views, making data-driven adjustments.
• Work with Amazon Vendor Central and relevant teams to ensure policy compliance.
• Identify and implement automation tools to streamline operations and improve efficiency.
• Manage budget and scope of work for internal teams or external agencies supporting Amazon visual merchandising, content, and advertising.
• Monitor and respond to Amazon customer reviews, ratings, and Q&A to inform product and content improvements.
• Work closely with cross-functional teams including sales, product management, marketing, eCommerce, media, and customer service to align strategies.
• Build and mentor a high-performing team, fostering continuous learning and innovation.
• Provide regular performance reports and insights to leadership, highlighting growth opportunities and areas for improvement.
• Collaborate to improve processes, identify opportunities, and scale best practices and governance.

Requirements

• Bachelor's degree in business or related field; MBA preferred.
• 5+ years of leadership/management/supervisory experience, including building teams from the ground up.
• 7+ years of experience in e-commerce with a focus on Amazon 1P (Vendor Central) management within a consumer products company.
• 5+ years of consumer-focused ecommerce experience.
• 7+ years of experience working in large-scale matrixed companies with strong digital acumen.
• 7+ years of site merchandising, marketing, or product management experience.
• 5+ years of experience in digital storytelling, brand marketing, CX, or loyalty.
• Proven knowledge of Amazon platform technology integrations and ability to evaluate and optimize solutions.
• Deep expertise in Amazon advertising suite (Sponsored Products, Sponsored Brands, Display Ads), SEO, A+ Content, and Brand Store development.
• Strong analytical skills with the ability to interpret data and identify trends.
• Proficiency in Amazon Vendor Central and e-commerce analytics tools (e.g., Profitero, Salsify, Amazon Brand Analytics).
• Hands-on technical expertise in site merchandising.
• Excellent verbal and written communication skills.
• Ability to work in a fast-paced environment, demonstrate initiative, and adapt to change.
• Ability to set team objectives, develop future leaders, and work cross-functionally.

Nice to Have

• Experience evaluating, implementing, and optimizing Amazon system integrations.
• Knowledge of unpaid and paid digital channels including SEO, CRM, and Affiliates.
• Experience in developing and executing digital storytelling strategies.

Qualifications

• Bachelor's degree in business or related field.
• MBA is preferred.

Benefits & Perks

• Not explicitly specified in the description.