Growth Marketing Analyst

About the Role

Key Responsibilities

• Implement testing frameworks and measurement strategies to evaluate campaign performance and effectiveness across owned and paid marketing channels.
• Apply incrementality testing methods to measure the true impact of marketing campaigns on business and brand outcomes at scale.
• Conduct behavioral analyses to uncover trends, patterns, and insights about customer performance based on critical metrics.
• Have a clear understanding of CRM platforms and strategies that inform marketing effectiveness.
• Use clean rooms such as Meta's Advanced Analytics and Google's Ads Data Hub to analyze and optimize paid media campaigns.
• Find opportunities for campaign optimization and provide recommendations to enhance marketing effectiveness.
• Leverage generative AI and prompt engineering to improve data engineering, reporting, and planning capabilities.
• Extract actionable insights from complex data sets and translate them into compelling narratives for program decisions.
• Collaborate with cross-functional teams to integrate data from various sources for comprehensive analysis and reporting.
• Partner with business, analytics, and technical teams to support growth marketing programs.
• Present findings and recommendations to business partners in a clear and concise manner.

Requirements

• Bachelor's degree in Marketing, Business Analytics, or a related field.
• 5+ years of experience in marketing analytics, with expertise in paid media and CRM analytics.
• 3+ years of advanced SQL experience (Python and/or R a plus).
• Ability to collaborate and communicate effectively with marketing, technical teams, and agencies across regions and cultures.
• Experience working with first-party customer data within Snowflake for marketing activation and behavioral insights.
• Established knowledge of media metrics and media calculations.
• Experience working in CRM platforms such as Salesforce Marketing Cloud and Adobe.
• Experience conducting Conversion and Brand lift studies within walled gardens (e.g., Google, Meta).
• Experience with clean room environments like Meta Advanced Analytics and Google Ads Data Hub.
• Familiarity with generative AI and prompt engineering.
• Strong communication and presentation skills to translate complex data into strategic insights.
• Proven track record of data project management, thought leadership, and self-direction.
• Ability to work independently and manage multiple priorities.
• Passion for gaming and video game culture.

Nice to Have

• Experience with Python and R programming languages.
• Knowledge of media metrics and calculations.
• Experience with AI and generative AI applications.

Qualifications

• Bachelor's degree in Marketing, Business Analytics, or a related field.
• 5+ years of experience in marketing analytics.
• 3+ years of advanced SQL experience.

Benefits & Perks

• Medical, dental, and vision insurance.
• Paid time off and wellness programs.
• Matching 401(k) plan.
• Employee discounts for Sony products.
• Potential bonus package.
• Hybrid work policy with flexible location options.