Senior Analyst Direct to Consumer, Ecommerce Solutions

About the Role

Key Responsibilities

• Responsible for overall platform architecture supporting Hershey's Ecommerce tech stack including Commerce, OMS, WMS, and supporting processes.
• Closely aligned with cross-functional partners, clearly define functional requirements and translate for delivery by technical partners.
• Work together with multiple IT teams and stakeholders to ensure key initiatives are delivered meeting business requirements and timelines.
• Develop and maintain dashboards and reports to track the performance of DTC initiatives, ensuring alignment with business objectives.
• Work closely with marketing, sales, IT, and other departments to ensure data integration and support for DTC strategies.
• Conduct market research to stay updated on industry trends, competitor activities, and emerging technologies that can enhance DTC efforts.
• Deliver system enhancements that drive new capabilities and/or optimize & automate existing processes.
• Facilitate the delivery of system enhancements through roadmap and sprint planning to support growth in the D2C business.
• Create monthly performance reports detailing the performance of the DTC platform, including key metrics, trends, and actionable insights.

Requirements

• 3+ years implementing or managing Ecommerce solutions in Retail/CPG leveraging SalesForce Commerce cloud or similar packaged SaaS solutions.
• 3+ years of experience in architecting the technical platforms and design of Ecommerce storefronts and implementations.
• 3+ years of experience working with HTML, CSS, JavaScript, Bootstrap, Less, Jquery and related web technologies.
• 3+ years of experience with middleware technologies and designing integrations from multiple environments leveraging an API-based approach.
• Ability to analyze large datasets, identify trends, and draw meaningful insights using data analysis tools such as SQL, Python, or R, and visualizing in PowerBI.
• Strong verbal and written communication skills to effectively present findings and recommendations.
• Technical proficiency in CRM systems, Customer Data platforms, Payments industry, digital marketing, Point-of-sale, and agile methodology.
• Bachelor's degree in Business, Economics, Statistics, Computer Science, or a STEM related field.
• Minimum of 3 years of experience in data & systems analysis, preferably within the consumer packaged goods or retail industry.

Nice to Have

• A master's degree or relevant certifications (e.g., Certified Analytics Professional).

Qualifications

• Bachelor's degree in Business, Economics, Statistics, Computer Science, or a STEM related field.
• A master's degree or relevant certifications (e.g., Certified Analytics Professional) is preferred.
• Minimum of 3 years of experience in data & systems analysis, preferably within the consumer packaged goods or retail industry.