Vice President of Marketing Strategy & Growth

About the Role

Key Responsibilities

• Lead the development and execution of a long-term, integrated brand and marketing strategy rooted in Unbound's mission and values.
• Drive growth through innovative go-to-market campaigns across advertising, PR, digital, social, and content channels.
• Oversee and optimize performance of digital acquisition strategies in partnership with external media agencies.
• Advance brand architecture, content strategy, and donor engagement efforts to ensure clarity, consistency, and inspiration across all touchpoints.
• Inspire and lead a multidisciplinary team of marketers, creatives, and media professionals.
• Cultivate a culture of excellence, innovation, and accountability rooted in mission.
• Collaborate across departments—Philanthropy, Product, International Programs, Donor Experience—to ensure cohesive brand and campaign execution.
• Enhance marketing effectiveness through data-driven strategies, analytics, and personalization.
• Champion AI and marketing tech solutions that scale impact and optimize donor experiences.
• Implement tools and processes to support agile planning, performance tracking, and strategic decision-making.
• Oversee narrative strategy and creative direction for external communications.
• Ensure stories are ethically sourced, emotionally resonant, and aligned with Unbound's voice and values.
• Guide editorial calendars and creative development to amplify the voices of those served.
• Elevate Unbound's visibility and thought leadership through strategic PR and media engagement.
• Lead proactive media efforts, executive positioning, and crisis communications in alignment with Unbound's mission.

Requirements

• 10+ years' progressive experience in marketing, with at least 5 years in integrated marketing leadership roles.
• Experience working in nonprofit or donor-driven organizations, with a background in international development or global nonprofit work strongly preferred.
• Demonstrated success leading multi-year, organization-wide, comprehensive campaigns that align brand, fundraising, and engagement strategies across teams and channels.
• Familiarity with marketing to high-net-worth donors and tailoring strategies to communicate impact and alignment.
• Strategic thinker and creative problem-solver, fluent in donor-centric, full-funnel marketing.
• A growth-oriented leader with a track record of delivering measurable results in a fast-paced, purpose-driven environment.
• Excellent interpersonal skills, strong verbal, written and presentation skills, and the ability to work strategically with all levels of an organization.
• Bachelor's degree in Marketing, Communications, Business, or related field; MBA preferred.
• Ability to travel up to 15%; primarily domestic, but periodic trips abroad.
• Passion, idealism, integrity, positive attitude, mission-driven and self-directed leadership style.

Nice to Have

• Experience in international development or global nonprofit work.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• MBA preferred.

Benefits & Perks

• Competitive benefits including medical, dental, and vision insurance with a choice of two plans.
• Hybrid work policy offering work/life balance with 2-3 days/week remote work.
• 12 paid holidays and one floating holiday.
• One volunteer day.
• 20 days paid time off with additional days for tenure.
• Generous parental leave policy.
• 403(b) plan contributing 6% of gross income towards retirement, automatically vested.