Amazon Paid Media Coordinator
Zesty Paws
Job Description
About the Role
At Health & Happiness (H&H) Group, our vision is focused on premium nutrition and lifetime wellness; to inspire and achieve this vision we bring together seven international brands as we strive to make people around the world healthier and happier. We have established market positions in more than 15 countries in Asia-Pacific, Europe, North America and Oceania with more than 3,400 employees working across the globe. We are excited about our future as we expand these premium, proven and aspirational brands to new markets, greeting consumers in all life stages. Zesty Paws specializes in providing premium products that are formulated with one important goal in mind - to keep our loving pets as strong as the bond they share with us. With a company culture rooted in passion, quality, transparency, and innovation, we are committed to making wellness more achievable and enjoyable for the four-legged member of your family. Solid Gold was founded in 1974 on the belief that food can support the system at its core for lifelong health. That's why we are so passionate about supporting the system, not masking problems. Solid Gold takes a holistic approach to gut health because we know that healthy digestion positively impacts both the immune system and overall wellness of pets. We proudly represent our products in specialty pet stores across the US and Canada. Working with us will be more than just a job; we guarantee a life-changing experience as you step into an environment that moves quickly and presents new challenges daily. Our success as an organization is directly attributed to the health and happiness of our team. As a new team member, you will be empowered to positively contribute to our high-impact culture and be supported in bringing your whole self to work.
Key Responsibilities
- Partner with brand managers and content teams to drive testing, reporting, optimization, and analysis on channel performance.
- Generate weekly performance reports, conduct in-depth analysis, and derive actionable insights to inform optimization strategies to enhance channel performance.
- Proactively form creative strategies to enhance indexing, rank, and product run rates through both paid and organic efforts, contributing to the overall brand growth and visibility on Amazon.
Requirements
- 3+ years of experience in Amazon advertising and reporting.
- 1+ year of listing and account management experience.
- Demonstrated ability to defend media choices both analytically and critically, taking all business objectives and marketing goals into consideration.
- Strong (written and verbal) communication and interpersonal skills.
- Ability to communicate clearly and collaboratively with internal and external partners.
- Strong relationship building skills.
- Expertise in Amazon Paid Advertising Platforms, including paid search (Amazon PPC), display, and programmatic advertising within Amazon DSP.
- Comprehensive understanding of the Amazon Marketplace, including current trends, competition, and best practices.
- Proven ability to meet tight deadlines in a fast-paced e-commerce environment.
- Proactive in driving account performance with data-driven recommendations to optimize campaigns and maximize ROI.
- Candidates must be located in the Great Orlando Area and be able to work in-office 3 days per week near UCF.
Nice to Have
- Experience managing and optimizing Amazon-specific paid media channels.
- Knowledge of industry insights and new tools for Amazon advertising.
- Ability to stay ahead of competitors through innovative strategies.
Qualifications
- Educational background is not explicitly specified, but relevant experience is required.
Benefits & Perks
- Work in a dynamic environment with new challenges daily.
- Opportunity to contribute to a high-impact culture.
- Supportive environment that encourages bringing your whole self to work.
Working at Zesty Paws
We believe an equitable and inclusive work environment and a diverse, empowered team are key to achieving our mission. We're not looking for candidates who are 'culture fits.' We're looking for candidates who can expand our culture and challenge business as usual. We strive to foster an environment where all staff can bring their whole selves to work, by their own definition, and we strive to provide all candidates with an equitable and accessible recruitment process.
Job Details
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About Zesty Paws
Website
zestypaws.com
Company Size
51-100 employees
Location
Greater Orlando, FL
Industry
Animal Food Manufacturing
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